This month, in our Everyday Useful Promotional Items segment, we’re talking about bags. All different types of bags – and how they are a great promotional item for your employees, customers, partners and prospects.
In this segment, we are focusing on promotional items that you could give to anyone and that they would be able to use. Something that people don’t go a full day without reaching for.
Promotional bags not only have so many uses but are also environmentally friendly as they are not made of plastic and are suitable for multiple uses. Gone are the days when you go to the supermarket without your shopping bags.
Bags are a great promotional item for you to invest in as they are generally used outside the home. People will walk about town with them or transport items on public transport. This increases the amount of people who will see your brand and grow to recognise you as a business. You can increase your brand awareness very quickly with the use of promotional bags.
There are so many different types of promotional bags. Please let me know if this product category intrigues you at all.
Tote bags – Perfect for your users to take shopping or to be used as “swag bags” for exhibitions, these bags have a large space for your logo and branding. They are also available in a wide range of colours. Being made of cotton and canvas, tote bags are known for being environmentally friendly, so they can speak wonders for your brand.
Draw String Bags – there are so many uses for draw string bags. They are a perfect gift for your employees and also make a great free gift for B2C businesses. Because they are flat and compact, they can fit in the post, making them suitable for “sign up” gifts or bonus products. Again, there is plenty of room for branding, printing, and colour options.
Backpacks – everybody needs a backpack at some point. I have several different types in my portfolio, so you can choose the level of luxury that suits your brand positioning. This is definitely a more luxurious option, as backpacks are sturdier and more expensive than drawstring or tote bags.
Picnic Bags – another type of bag that I can offer is the picnic bag or cool bag. Perfect for family picnics or a day out where keeping food and drink cold is required.
Laptop Bag – Laptop bags, whilst very commonplace, can be a very special gift for your promotional product offering. If you’re giving away a laptop bag, these offer protection for the precious belongings of your user; this is why it is this month’s Everyday Useful Gold Product. This can speak volumes for you and your brand. I have several different laptop bags available, and I would be happy to talk you through the options.
If you are considering branded bags as part of your promotional items strategy for 2025 and beyond, please contact me today.
