The Pantone (PMS) System is Internationally known as a way to consistently print any particular colour, by any printer. By giving the ‘Pantone’ reference for your particular blue or green or pink, this will enable my printer to mix colours to a recipe, so the correct colour is printed.
To complicate things slightly, there are two versions: ‘coated’ and ‘uncoated’. For most Promotional Products, the coated version reference number will be required (unless a paper product like a notepad is being printed – which would require the uncoated reference) because there can be differences between them.
CMYK values cannot usually be used since they are for litho printing.
RGB and Hex values relate to colours on a web page.
(And sadly, although I am often asked, I cannot determine colours if they are shown on a computer screen – it is not possible).
As a last resort, I can match colours by eye, if I am sent some printed matter which features the logo.
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