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Bologna

Letterbox Marketing: Branded Beanie Hats

As we are nearing the end of the year and the colder months are upon us, I have selected branded beanie hats as November's letterbox marketing item.  Branded beanie hats are a standout choice for your promotional merchandise this winter. Their versatility, universal appeal, and functionality make them a unique yet powerful promotional product that can help businesses of all sizes make a lasting impression. In this blog, I'll explain the top reasons why branded beanie hats are a smart investment for businesses looking to elevate their brand presence. Why Branded Beanie Hats Are a Must-Have Promotional Item for Your Business Here are some of my top reasons why businesses should invest in branded beanie hats.  1. They Appeal to the MassesBeanie hats are worn by all, regardless of age, gender, and personal style preferences. This makes them a perfect choice for a wide audience. Unlike some other promotional items that may appeal to specific demographics, beanies can be worn by the masses. They are an inclusive, universally attractive option. Beanies are also more likely to see regular use in cold weather, outdoor events, or casual settings. Your users become a walking billboard for your brand. This increases the likelihood that your brand logo will be seen frequently, reaching a wider audience over time. 2. Functional Promotional beanie hats are functional, which means they're much more likely to be used by recipients. I have explained in previous blog posts that people appreciate practical items that provide value. With beanie hats, you're offering an item that can be worn for warmth, comfort, and style. As a result, branded beanies tend to have a long lifespan, keeping your brand in circulation long after initial distribution. 3. Cost-Effectiveness Branded beanies are a cost-effective option for the amount of potential brand exposure your business is exposed to. When compared to other types of apparel like jackets or hoodies, beanies are affordable to produce in bulk, making them accessible for businesses of all sizes. The long-term exposure generated by these hats provides has the potential to lead to an impressive ROI, especially when factoring in the number of people who will see your brand over time. The products I supply are of high quality meaning these branded beanies will last for several seasons, so your initial investment keeps paying off as people continue to wear them year after year. 4. Branding and CustomisationOf course, with all promotional items, the branding options that they offer are one of the biggest advantages. With endless options for colour, fabric, and logo placement, you can create a beanie that aligns perfectly with your brand's aesthetic. This makes it possible to design an item that not only promotes your brand but also becomes a stylish accessory that recipients are excited to wear. 5. Eco-Friendly AppealSustainability is quickly becoming a priority for both businesses and consumers. Branded beanie hats can help promote this by offering an environmentally friendly promotional alternative to other items. They are small in size reducing the carbon footprint of delivery, they can be made from eco-friendly materials, and they are reusable and designed to last. Branded Beanie Hats from AG Promotional Products Branded beanie hats check all the boxes for an effective promotional item. Within my portfolio, I have a wide range of beanie hats suitable for branding and distribution, whether they’re for your staff or for your customers and clients.  Being small enough to fit through the letterbox makes them a practical item to distribute at a lower cost. If you want to discuss branded beanie hats for your organisation or if you're interested in any branded promotional items – contact me today.  Read More
November 01, 2024
Bologna

Christmas Themed Promotional Products

The big day is still a number of weeks away, but if you want to treat your clients, customers and staff with some Christmas themed promotional products then now is the time to place your order.  At AG Promotional Products, I have a great selection of Christmas themed promotional products, so whether you want to provide something functional or something fun and comical, I’ve got the product for you.  Many of the items I provide can be customised in colour and have your logos added. So contact me to discuss your options.   Top 10 Christmas - Themed Promotional Products There are several options that you could invest in when gifting your clients and employees something branded for Christmas. Here are some of my favourites. 1. Baubles – Baubles seem the most obvious Christmas gift. Something for your clients to hang on their tree so that your brand is displayed proudly for all to see. There are several different types of bauble available. With several colour options to choose from and a space for your logo, this festive promotional product is just perfect.  2. Wooden Tree Decorations – Another tree decoration option is the wooden tree decorations. These come in multi packs and have great branding options. Because these are flat, it also means that they can fit through a letterbox making them easy and cheap to distribute. 3. Seeded Decorations – A more eco-friendly tree decoration and very on trend. These seeded tree decorations are design to be hung on the tree during the festive period and can then be planted to grow into their own trees. This makes a memorable and alternative option for Christmas branded promotional products. 4. Christmas Hats – Moving on to the more novelty options, Christmas hats are a big seller this time of year. these are perfect for your staff if you go to or host a lot of events. they can be worn as a uniform to make them easily recognisable. They also make great favours for Christmas parties.  5. Christmas Stockings – Sticking with the novelty theme, we can’t forget branded Christmas stockings. Perfect for your clients to use for decoration. We could even fill them with goodies before you send them.  6. Plush Toys – Cuddly toys may seem like a strange promotional item, but they make great decoration within a corporate office at Christmas time. They also work well on exhibition stands as they provide a great talking point for passers-by.  7. Candles and Candle Holders – Candles and candle holders are another very festive item that make great promotional items. The selection I have available are in various shapes including stars, trees, and classic shapes. There are various options you may want to explore.  8. Sweet Treats – Christmas is a time for indulging, why not invest in some Christmas themed sweet treats for giveaways and gifts? As well as chocolates and sweets, I can also provide Christmas puddings with branded labels, as well as sweet hampers.  9. For Kids – We can’t forget the children at Christmas time. Whether you’re a corporate organisation hosting a family party, or working a restaurant and want something to keep the children occupied, Christmas themed promotions are a must! Items for colouring with colouring pencils or pens, jigsaw puzzles, stamps, and much more – contact me to discuss your options.  10. Kitchen Wear – Branded Christmas kitchen wear, is great for your own office kitchens or to send to your clients for use in their offices. My range includes teaspoons, mugs and even bottle tops for that special celebration on the last working day. Contact me to discuss your kitchen wear today.  Christmas Themed Promotional Products from AG Products Within my portfolio, I have a wide range of Christmas-themed promotional products that meet the requirements of businesses in all industries. Contact me today to discuss your options. Don’t leave it until the last minute! Read More
October 21, 2024
Bologna

Letterbox Marketing: Branded Headwear

Welcome to another instalment of our letterbox marketing campaign, where we discuss different types of promotional items that you can send to your customers, clients, and prospects straight through their letterboxes! This month, we are focusing on branded headwear. Branded Headwear  Branded headwear is a great investment for almost any brand and that is because it is useful. Most people will use it for the reason it has been designed for. When the receiver uses your branded headwear they will be reminded of your brand and will be more likely to use your services in the future. Headwear is also great as it makes your users a walking advertisement for your brand. Your logo and branding will meet countless other people, giving you exposure that you may not have had otherwise. Another reason headwear makes a great investment is that it makes your employees feel part of a team. If they work outside a lot, you can protect them from the elements whilst bringing the team together and promoting your brand. Types of Branded Headwear  There are several types of headwear available in my promotional product portfolio. Most of these are available with an area for logo addition and also come in a range of colours to match your brand 1. Beanies – beanies are one of the most popular types of winter hats I can provide. There is a whole range available. These will keep your customers and employees warm throughout the winter months. 2. Baseball Caps – baseball caps are perfect for customers but also bring the team together at shows and events. Perfect for letterbox campaigns and available in a range of colours! 3. Bucket Hats – a more luxurious summer hat design for your letterbox marketing campaign. These are sure to be a talking point, as not many of your competitors will have thought of it. 4. Snoods – Another alternative headwear option. Snoods became popular a few years ago and are a great option for a letterbox marketing campaign. 5. Christmas Hats – as that time of year approaches, this could be a way to get your prospects in the festive mood. Christmas hats in my portfolio can be branded for your organisation. Branded Headwear from AG Promotional Products If you’re looking for branded headwear as part of your promotional products strategy this winter, then contact me today. I can discuss which products you may want to incorporate and how we can incorporate your brand. Contact me today for more information. Read More
October 11, 2024
Bologna

Letterbox Marketing: Hi Vis and Reflective Branded Products

If you’ve been following my social channels and keeping up to date with my blog, then you’ll know all about the Letterbox Marketing theme. Letterbox marketing is exactly what it says – marketing delivered through the letterbox. I’m focusing on promotional and branded products that can be posted to your clients and fit through a standard-sized letterbox. As we move into Autumn, now is the time to start thinking about Hi Vis and reflective branded products for your winter marketing campaigns.   Hi Vis and Reflective Branded Products Here are some of my favourite Hi Vis and reflective branded products that you could use for a letterbox campaign Reflective keyrings - reflective branded keyrings are available in different designs and colours. They all have ample room for logos and slogans, so they are perfect promotional products. In my portfolio, there are shapes and designs suitable for all age groups: cute teddy bears for clients with children, vests to add a fun element and standard shapes for more serious campaigns. Many of them also come in various colours, so you can match them to your brand. Reflective and Hi Vis slap bands - slap bands make great letterbox marketing products because they are so flat they fit in a standard envelope. Again, these are available in various colours and have a good amount of space for a logo and other branding. They’re suitable for all ages and with the darker night’s drawing in, now is the perfect time to gift them. Hi Vis Bag cover - this is a great one if your organisation is focused on outdoor activities, as this is something your clients will find useful. The Hi Vis bag cover is also waterproof and has a very large amount of space for branding. Reflective armband - another more flexible option that can be useful for people of any age and in any industry. With ample branding space, the reflective armband makes a great letterbox marketing promotional product.   Why Hi Vis and Reflective Promotional Items Make Great Giveaways  Reflective products make excellent promotional items for several reasons: High Visibility and Safety - the most obvious reason that these products give great giveaways in the safety and visibility element that they bring to users through the winter months. Practicality and Daily Use - Hi Vis and reflective branded promotional items can be used daily and by a wide audience. They are useful for anyone you send them too, keeping clients safe whilst promoting your brand. Positive Brand Image - another great reason to invest in reflective and Hi Vis products is the positive brand image you are building for your company. By giving away reflective products, you are demonstrating that your brand cares about the recipient’s well-being, enhancing its image as socially responsible. For more information on Hi Vis and reflective branded products, or to enquire about any of the products within my portfolio, please contact me today. Read More
August 30, 2024
Bologna

Educational Promotional Products

Educational promotional products are one of my busiest areas – especially this time of year. I have a wide range of products available with ample logo space suitable for school, college, university or any other kind of educational facility.   What Are Educational Promotional Products Used For?   Gifts: A branded item can make an excellent gift for prospective, new or existing students. Whether you are sending out a welcome pack for new students, targeting local primary schools to raise awareness for your secondary school or treating students who have finished their school year, a small, branded item is often very appreciated. Pens, notebooks, highlighters, and similar products are great gifts for those in these circumstances.     Student Fairs: Items such as pens, badges, tote or drawstring bags are brilliant for student fairs. These are smaller items, so they are easy for you to transport but they have lots of space for your logo and have various colour options to suit your brand.     School Shop: You can sell your promotional items at your school shop. This is a great way to fundraise for your school or educational facility and teach younger students the value of money and budgeting.   Celebrating Student Achievements: some schools, colleges and educational facilities are looking for ways to reward students for their success. There are several different items you could use for this. From clocks, to tote bags, writing instruments, rulers etc. make your students feel extra special!   Supporting Teachers and Staff: of course, we can’t forget about the staff! Branded pens, notebooks, bags, water bottles, umbrellas, and pencil cases can be great promotional items for your staff. You can bring them together as a team and give them the opportunity to promote your educational facility outside of the workplace.   Types Of Educational Facilities That Benefit From Promotional Products    There are many different types of educational facilities that would benefit from investing in promotional products. Here are some of the most popular educational facilities and the types of promotional merchandise that work well for their brands.   Primary and Secondary Schools – stationary for students, PE bags, notebooks and keyrings Colleges and Universities – pens, mugs, water bottles Museums – colouring pencils for activity sheets, badges for guests and items for the gift shop Libraries – tote bags, coasters, stationery, bookmarks, etc National Trust – pencils, button badges, mugs, stickers and umbrellas Examples of Educational Promotional Products   Within my portfolio I carry a whole host of promotional products that are well suited to the educational sector. Take a look at my last article where I talk about the most suitable items in full detail.   If you want more information or want to place an order – please contact me today.                       Read More
August 21, 2024
Bologna

Letterbox Marketing: Branded Socks

This year, we are focusing on Letterbox Marketing. These promotional items can be posted to your clients – they fit through the letterbox.   This month, we have stepped away from the typical pens, notebooks, etc. and gone for something which is still a fairly new option: Socks.   Socks are gradually becoming a mainstream promotional item, and it's always great to keep people on their toes (pun intended) and encouraging them to try new things!   Why Branded Socks Make Great Promotional Items   Branded socks make great promotional items for several reasons:   Novelty - As explained, socks are unusual promotional items to receive. Not many companies will be giving away socks! This means you will be remembered. It's also something that people will speak about, creating more brand awareness for you!   Practical - Everyone needs socks; they're used daily, making them a useful gift that recipients will likely keep and use.   Branding Opportunities - The socks in my portfolio provide ample space for branding, including logos, slogans, and custom designs, making it easier to convey brand identity. Some are also available in different colours to suit your brand.   Unique - I can guarantee that your recipients will have received far fewer branded socks than pens, mugs, notebooks, coasters, etc. Branded socks can leave a lasting impression due to their unique and fun nature, making the brand memorable.   Perceived Value - Despite their low production cost, high-quality socks have a high perceived value, making them a desirable gift.   Long-Lasting - Unlike other promotional items that are quickly discarded, good socks can last a long time, providing ongoing exposure for the brand.   Social Media Shareability - Depending on your brand and audience, you may find that your socks wind up on social media posts. Unique and eye-catching branded items are often shared on social media, which increases your brand exposure. You could also use this to your advantage by creating a social media campaign with a hashtag for recipients to share your socks.   Branded socks can make great giveaway items – especially for letterbox marketing campaigns.   Branded Socks from AG Promotional Products   Take a look at all of my branded sock options here. There are several different options, all with spaces for logos and some with alternative colour options.   Campaign Ideas for Branded Socks   So, we've established that branded socks are an excellent promotional item, but how can you incorporate this into your campaign strategy? How can you make sending socks make sense for your company?   Holiday and Seasonal Giveaways - Socks can be a great Christmas giveaway, as many people receive them from family and friends. There are Christmas designs available.   Sports and Fitness Campaign - Depending on what your business offers, you may want to combine your letterbox marketing plan with a sporting and fitness event. You could also incorporate external celebrations such as the Olympics or National Fitness Day to keep your branded socks relevant.   Eco-Friendly Campaigns - Socks are designed to be worn again and again, unlike plastic single-use items. You could incorporate socks along with other gifts to create an eco-friendly welcome pack for new clients. Many socks are available which are made in a sustainable way and with recycled materials.   Fundraising or Charity Events - We've all heard of charity t-shirts, but why not take it one step further with some branded socks? You can post a pair of socks to each of your volunteers or even those who have signed up to attend the event—the possibilities are endless.   Colleges / Universities - welcoming your new students? Why not include some branded socks in the welcome pack? Make yourself stand out and treat your soon-to-be students; you may be surprised to see how many rock up with their new socks on their first day.   Contact me today for more information on company-branded socks or to discuss options and examples. Read More
August 08, 2024
Bologna

Promotional Products for Schools, Colleges and Universities

Promotional products for schools, colleges and universities are always great to be involved in. There are several items that most educational facilities will choose to invest in such as pens, notebooks etc but there are so many other options.   Having worked with promotional products for many years, I’ve come to understand what works well when it comes to selecting promotional products for schools, colleges and universities.     Top 10 Promotional Products for Schools, Colleges and Universities   Some of my favourite promotional items used within the education system are:   1. Recycled writing instruments – recycled writing instruments are particularly popular in the education sector. They can allow facilities to show their commitment to the environment whilst providing a useful promotional gift for students, staff and prospective students.   2. Rulers – another great gift for a welcome pack for new students. Rulers are flat and slim so are perfect for sending through the post also.   3. Erasers – another staple stationery product. I have several different eraser options available, each with space for a company logo.   4. Coloured Pencils – these can be a great promotional item, specifically for younger students. It may be one that universities want to steer clear of. But, for primary schools, libraries, museums, etc, coloured pencils can be great for handing out with worksheets or colouring pages.   5. Year 6 leaver gifts – leaver gifts have become more popular recently. With certain items, you can include your school logo and the year they left the school. This can make a perfect gift for all your students and help them to remember their time at primary school.   6. Ceramic Mugs – branded mugs for schools, colleges and universities are popular. Some facilities like to hand them out to their staff to use in and around the school, some like to give them away at student fayres, some save them for when guests visit.   Whatever your reason, some branded mugs will go down well in your educational facility.   7. Water Bottles – water bottles make a perfect gift for students in primary schools right up to universities. They are becoming such a staple for people, when you provide them with one you know they will use it.   8. Folding Drinks Bottles – a water bottle with a bit of a twist. Foldable drinks bottles are fun and useful – the perfect combination for your students.   9. Drawstring Bags – drawstring bags or canvas bags are a really good give away for student fairs. Often, at these types of events, everyone is providing giveaways, and attendees need something to put them in – hence, a bag is the perfect gift to give. Drawstring bags are also often used as PE or sports kit bags in primary school.   10. Button Badges – button badges are great for student fairs and events; you can hand them out to people supporting your university or college. They are also a great addition to welcome packs that you may send to students in the post, as they are small and can fit into standard envelopes.     AG Promotional Products for Schools, Colleges and Universities    I work with schools, colleges and universities all over the country to provide them with promotional products suitable for their students. If you are looking for promotional items for your educational facility, then contact me today. I can talk you through the purchase process and help you decide which items to invest in. Read More
July 15, 2024
Bologna

Letterbox Marketing: Branded Notebooks

This month's letterbox marketing campaign is all about Branded Notebooks.   Being a stationary item, branded notebooks are a trendy promotional item. They are great for giveaways at events and letterbox marketing campaigns.   Types of Branded Notebooks There are several different options to choose from when it comes to branded notebooks. You can see the full range within my product portfolio. Some of the most popular options are; A5 Soft Cover - A5 softcover notebooks are great options because they feel luxurious but aren't going to break the bank. Several different colour options are available, and they all have a large space for your logo. Many of these designs have a pen loop and market ribbon. Moleskine Alternative - Moleskin-branded notebooks are a real luxurious giveaway item. Anyone who knows stationery brands will know that you have gone to great lengths to provide them with a luxurious notebook. This is a great way to show people how important they are to your company. Stone Paper Books - Have you heard of stone paper? The paper is a brighter white and smoother to write on because there is no grain as found in traditional paper. In addition, it is waterproof and virtually untearable, though it cuts more smoothly with a scissors. This is a recyclable, biodegradable alternative to wood paper. This is an interesting alternative to show your clients how much you care about the environment. Recycled Cover Books - Another environmentally friendly notebook option is a book with a recycled cover. Antibacterial Covers - Notebooks with antibacterial covers have been a popular option, especially since 2020. These covers prevent the growth of at least 99% of bacteria and have a large space for your company branding. These can be particularly well received by clients who might work in clean rooms or laboratories. Wire Bound Books - Wire bound books are sometimes preferred if people like to remove the pages from their book as they go. Some clients prefer this style, since the binding allows the book to open completely flat. They are also a nice alternative to traditional notebooks. Books with Matching Pen - To give your clients an even more useful gift why not go for a notebook and pen option? We also have options with other accessories including matching USB and Torch Keyfob etc. A6 Sized Books - These pocket sizes notebooks can come in so handy for taking notes on the go. Their small size makes them even more ideal for a letterbox marketing campaign and they still come with various branding options. Cork Cover Book - Another one for those who are environment conscious. These books use cork for the cover, they are sustainable and recyclable. Rainbow Cover Book - Perfect for celebrating pride or if your brand uses rainbows. This book still has a great printing area for your logo, making it a perfect give away.   Why Branded Notebooks Make Great Promotional Items  There are several reasons why branded notebooks make great promotional items.   Useful – all the best promotional items are ones that you know your clients will use. Everyone needs a notebook, even in today's digital age! As well as being used for letterbox marketing, notebooks make great giveaways at conferences or training events as people can use them at the event itself.   Good Size – notebooks are a sizable gift which not only makes your clients feel special but also stops them getting mixed in with other promotional gifts.   Easy to Transport – Notebooks are particularly easy to stack, pack and transport. They are great for bulk deliveries or transporting to events to give away. Because of their flat size, they are also perfect for letterbox marketing.   Branding Opportunities – because notebooks are flat they have great branding options. The large, flat space means you can use a large logo without it being distorted. They also come in a variety of colours so they can be tailored to your brand.   Variations – there are so many different options available when it comes to notebooks you're bound to find one to suit your preferences and your brand.   Branded Notebooks If you're considering investing in branded notebooks or want to start a letterbox marketing campaign, contact me today. Read More
July 01, 2024
Bologna

Letterbox Marketing: Branded Mobile Phone Accessories

Keep your brand in their hands! This month’s letterbox marketing focus is Branded Mobile Phone Accessories.  Within my product portfolio, I have a wide range of mobile phone accessories. They can be branded with company logos and many of them come in various colours to suit your brand. You can see the full range here. Make sure you contact me if you have any questions or want to discuss your order.  Why invest in Branded Mobile Phone Accessories?  There are several reasons why it’s a great idea to invest in mobile phone accessories. People often shy away from them because some can become pricey. However, they are really special and can make your clients feel very grateful, which is always good in the long run.  Other reasons to invest are:  Everyone has a phone - You would find it hard these days to find someone who doesn’t have a mobile phone. Therefore, branded mobile phone accessories are bound to be useful for anyone you want to post them to. Just be careful about any items specific to makes or models, and only invest in these if you are 100% sure of the phone your client has.  They are small and easy to transport - The size and shape of most mobile phone accessories makes them easy to transport and send via post. This makes them perfect for a letter box marketing campaign if this is something you’re thinking about.  Different options - There are so many different products available. I’ll discuss some of these in detail below.  Variety of colours - If you want your logo to really pop and keep the item on-brand, many products are available in a variety of colours.   Convenience - Mobile phone accessories are really convenient. Because of this, your clients will use your product, which will remind them of your brand over and over again.   Branded Mobile Phone Accessories   Mobile phone chargers - To ensure your phone charger is useful for your client, I have options that fit all major phone brands, some with multiple options.  Selfie lights - are becoming increasingly popular as content creation becomes more extensive. These selfie lights clip onto your phone so that videos and photos are well-lit from the front.  Mobile phone poppers - Available in a range of colours and styles with room for your logo, mobile phone poppers make the perfect giveaway and are the perfect size for letterbox marketing.  Waterproof phone pouches - Waterproof phone pouches are a great option for letterbox marketing as they fit almost any phone and can be controlled through the PVD window.  Phone stands - I have several phone stands in my portfolio. If you want to use one for a letterbox marketing campaign, make sure you choose one that folds flat so that it can be posted. For an eco-friendly phone stand, there are bamboo options. These have the option of an engraved logo, which looks very chic.  Phone case/card holder - These are very convenient branded mobile phone accessories. They have a big enough space for branding and are available in various colours.  Power banks - These are a luxurious item but are very useful for the receiver, especially if they like going to festivals, camping, or places where they may not have access to electricity.  AG Promotional Products  For more information on branded mobile phone accessories or to discuss other options, please give me a call. The above are just a few products from my online portfolio—I will happily discuss other options with you.   Read More
June 03, 2024
Bologna

How To Get Your Festival Giveaways Noticed

Festival season is just beginning, and with a busy season ahead, you may be wondering how to get your festival giveaways noticed.   Depending on the type of festival you're going to, there may be a lot of other businesses or charities with truckloads of giveaways, just like you! It's important to stand out from the crowd – the whole reason for promotional giveaways is to get more business in the long run.   So, how can we maximise our festival giveaways and make sure they get noticed?   How to Get Your Festival Giveaways Noticed: Top 5 Ways 1. Be Useful   This has to be the best way to get your festival giveaways noticed; make sure they are useful. Something that festival goers will use at the festival and afterwards. Some of the best items for this can be weather related products: sun hats, sunglasses, ponchos or umbrellas. Water bottles are another great option – especially in hot weather.   You could also consider items you may have forgotten to pack when you were at a festival. Sun cream, toothbrushes, etc – these will always go down well and be memorable for those who found themselves in need of something you were able to offer.   2. Be Unique   Try to think out of the box and provide items that other stalls may not have thought of. Beach balls are great for festivals and should be thought about more. These are great options for family-friendly festivals to keep the children entertained (not to mention the number of festivalgoers who will see your brand as children play with the ball!).   Portable chargers are another option some brands may shy away from due to the price, but these will surely be a winner at festivals. These could work as an exclusive gift if the festival goers complete an action, such as signing up to donate/join/be a part of your brand and what you stand for.   3. Incorporate Your Brand    Make sure you incorporate your brand in all your festival giveaways. The best way to do this is by ensuring your logo is visible and in good size. You can also incorporate your brand through colour for many of the products in my portfolio. So, if you have an item in mind and are looking for the best way to brand it, then contact me today.   4. Social Media Promotion   Get the festivalgoers excited about your giveaways by sharing them on social media before the event. This is a great way to drum up some extra publicity and get people talking about your brand in the lead-up to the event. You could even do an exclusive social media promotion; if festivalgoers share one of your posts, they could get an upgraded giveaway. This is a great way to get people to your stall and make your brand more visible online.   5. Collaborate    Look for opportunities to collaborate with your festival giveaways. This could be with the main sponsors of the event, other organisations that are attending or influencers. Collaborations are a great way to reach new and broader audiences. If you're considering this, contact me today to discuss which products work best.   Festival Giveaways from AG Promotional Products When selecting your festival giveaways, it's important to consider what will get your brand noticed. Standard items such as pens and mugs may be great for business but aren't the best for festivals. Think outside the box and provide items that festivalgoers will find really useful.   If you've got a festival spot booked this year with your brand and are looking for giveaways that will get noticed, then give me a call. Together, we will find the perfect product for your brand and festival. Read More
May 16, 2024
Bologna

Letterbox Marketing: Travel Products 

This month's letterbox marketing topic is travel products. We're closing in on summer now, with many people starting to take their summer holidays or escape the UK for some warmer weather. So, what better time to invest in some promotional products that can be useful for your clients to take away with them?   Why Branded Travel Products Make Great Promotional Giveaways  Whether your client is travelling for business or pleasure, there are always items that they will require during their time away. Having these items handy can make their travel more relaxed whilst keeping your brand at the forefront of their minds.   Branded travel products make great promotional giveaways because they are useful to your clients, giving your business credibility. Some of them can also double as a walking advert for your business in a new area you may not have advertised in before.   Top Branded Travel Products If you have browsed my product portfolio, you will have noticed that I have a wide selection of products which can be used as branded travel products for a letterbox marketing campaign. Here are my top 12;   1.   Sun Cream - a perfect travel essential which will be used across the UK and abroad. By offering branded sun cream, your clients will be thinking of your business even when they are relaxing by the pool hundreds of miles away.    2.   Sunglasses - Sunglasses are a perfect letterbox marketing product and super handy for your clients to keep in their car or to take away on holiday with them. There is room on the arm of the glasses for your logo, and they come in various colours to suit your brand.   3.   Luggage Tags - Help your clients instantly recognise their cases with branded luggage tags, another great item that can be conveniently posted through their letterbox.    4.   Inflatable Travel Pillow - Inflatable travel pillows are a great size to send through the letterbox to your clients. They are likely to be used on an aeroplane or public transport, making your brand visible to those around the person using the pillow, giving you a wider reach for your investment.    5.   Passport Holder - another perfectly sized product with ample room for branding and various colours available. Help your clients keep their passports safe and protected.    6.   Travel Adapters - Worldwide option—This is perfect if you have clients who travel a lot. Travel adapters are always missing, and making sure you have the correct one for the country you are visiting can be a nightmare. With the worldwide option, you get several adapters in one, and they can be posted to your well-travelled clients—perfect!     7.   Floating Keyrings - Floating keyrings are a must for clients who like to be around water, whether it be a swimming pool, the sea, lakes, or rivers. They are designed to keep keys and other personal belongings afloat should they topple overboard. My portfolio has a wide selection made from different materials, all with various branding elements available.    8.   Foldable Bottle - foldable bottles are a great travel product; they can be collapsed when travelling for easy storage but are a great item to have handy while away from home comforts.    9.   Hand Sanitiser - another essential for travel days in particular. My portfolio has many options for branded hand sanitiser, each with an option to include your logo. Hand sanitiser is also a great size for a letterbox marketing campaign and is a product that you know your clients will use even if they don't travel this season.    10. Folding Shopping Bag - another great essential to gift your clients ready for the travel season. How many times have you been away from home and been without a shopping bag? A folding shopping bag is excellent as it can be popped into the suitcase, not taking up too much room but being handy when you need it. There are also brilliant branding opportunities for this product, and they serve as a walking advert as your clients use them all over the world.    11. Phone Power Bank - These are definitely one of the more luxurious products that you might want to save for your key clients and accounts. Phone power banks are great for those long travel days or if your clients are going to be without access to electricity for periods of time. If you know, they love camping – this could be the perfect promotional item to gift.    12. Travel Logbook (e.g., A6 or A5 regular notebook) - If your clients are traveling for work, they may require a logbook to keep track of their mileage or expenses. Notebooks make great gifts for them to keep in their car or on their person, and their size makes them a great option for a letterbox marketing campaign.   Branded Travel Products from AG Promotional Products If you would like to invest in branded travel products for your clients but aren't sure where to start, give me a call today. I can discuss your preferences, and we can make a promotional campaign plan for your business together.  Read More
May 01, 2024
Bologna

Letterbox Marketing: Branded Seeds

The seeds of success!   This year, we are talking about letterbox marketing – promotional items that you can post to your customers, clients, and prospects. For April, we are focusing on Branded Seeds.   Why Branded Seeds Make Great Promotional Items  Small Packages - Big Rewards: Branded seeds and seeded items come in small packages. This makes them easy and cheap to transport—ideal for giveaways at any event and through the post.   Depending on the item you select, it could even fit into a standard-size envelope! Depending on the seeds you select, your clients can enjoy the plants they grow from your seeds, keeping you at the forefront of their minds constantly.   Going Greener: Of course, being more environmentally friendly is on everyone’s radar this year. Why not invest in products that help the environment? Not only does this give a great indication of your brand values, but it also encourages other people to spend time and effort on growing plants and vegetables themselves.   Great Value: Seed packets, in particular, are very affordable promotional items to invest in.   Branded Seeds – Top Products   So, what branded seed products should your company invest in? As their popularity grows (pun intended!), so does the range. I work closely with my supplier, Sow Easy, who have a wide range of branded seed products. My particular favourites are; Seed Packets - the classic seed packets are available in small, medium, or large. All three are great sizes for branding opportunities and fit into letter boxes.   Seed Sticks - These fit into a postcard that can be branded and include a company message. There are also options for different shapes and even business card solutions. Seed Paper - Send postcards with embedded seeds to your customs. The whole postcard can then be planted for beautiful blooms for your customers to enjoy. Letterbox Gardens - more of a luxurious seed promotional product, why not send your clients a letterbox garden? This arrives in a promotional box which contains everything you need to grow a plant! Spout Pencils - Perhaps the most alternative seed promotion product of the bunch, spout pencils contain a water-soluble seed capsule on the end instead of an eraser. The pod can be planted when the pencil gets too small to use. The pencils are brandable with laser engraving.   Branded Seeds from AG Promotional Products If you’re looking for an alternative, eco-friendly promotional idea that won’t break the bank, contact me today to discuss branded products.   Read More
April 11, 2024
Bologna

Festival Giveaway Ideas: The Best Promotional Products for Festival Season!

Festival Season is on the horizon – if you're looking for festival giveaway ideas, read on!     Working with promotional items, I'm often asked what are the best festival giveaway ideas. To be honest, the answer is quite varied. It depends on what the festival is targeted towards and what industry your business is in.     Giveaways relevant to the festival's theme can be a great way to engage with attendees. Your items can become a great conversation starter and leave a lasting impression. Helpful giveaway ideas are also great for festivals – something they can use whilst they are there and perhaps continue to use on other outings throughout the festival season.   Top 10 Festival Giveaway Ideas    Here are some ideas for festival giveaway ideas that you can use for your brand, whether you are the main event organiser, sponsoring the festival, or have a stand for your organisation. 1. Customised T-shirts - T-shirts can make a great promotional item. You can brand them with your logo, and attendees can wear them during the event and even afterwards, serving as walking advertisements. T-shirts can be one of the more expensive items but are particularly well received if you are organising the festival and you can give them to the volunteers or workers. This makes them stand out for the festival goers and can make them feel like more of a team.   2. Branded hats or caps - You can offer hats or caps with your branding. These will be particularly appreciated if it is an outdoor festival and the sun is shining. Caps provide both practical sun protection and a souvenir for attendees. If you're attending a family-friendly festival, make sure you also have options in children's sizes!     3. Reusable water bottles – another excellent option for outdoor festivals in hot weather! Help festival-goers stay hydrated with reusable water bottles featuring yours. This item is not only practical but also promotes sustainability, which is a great brand message for any industry.     4. Branded sunglasses - Sticking with the outdoor summer theme, branded sunglasses are yet another great option! These are well priced when ordering in bulk and can be a real lifesaver if any festival goers have forgotten or misplaced their sunglasses.     5. Tote bags or drawstring bags – Tote bags make great giveaways for festivals; festival goers can carry their belongings during the festival and afterwards. Branded bags serve as functional items and mobile advertisements.     6. Customised wristbands – These are perfect for festival organisers! They can be used to identify festival goers who can access certain areas of the festival or people who may have purchased upgraded packages. Many attendees will then keep these as souvenirs.     7. Festival-themed stickers or decals - Produce stickers or decals featuring your logo, which attendees can stick on their belongings, vehicles, or other surfaces, extending your reach beyond the event.     8. Portable phone chargers - Providing portable chargers at a festival can be helpful for the festival goers. This type of gift is much more luxurious than the other options we have discussed. This is the type of item that people will continue to use again and again – especially if they attend festivals regularly.     9. Branded fans - Offering handheld fans will help attendees stay cool during outdoor events. You can incorporate your logo to promote your brand, and if the weather is warm, your brand will be everywhere whilst people cool themselves down.   10. Ponchos – We've talked about items for warm weather festivals, but for any festivals within the UK, we know we must also prepare for rain! Ponchos are a great item as they can be folded away and stored, are lightweight, and are a fantastic branding opportunity.   Festival Giveaways from AG Promotional Products  When choosing your festival giveaway items, remember to choose items that align with the festival's theme, appeal to attendees' interests and needs, and align with your brand.     If you will be at a festival this year with your brand, why not call me to talk about your options – I can help you find the perfect giveaway selection to suit you. Read More
April 02, 2024
Bologna

Letterbox Marketing: Coasters and Mouse Mats

Live rent-free on your client's desk!   This month's Letterbox marketing focus is coasters and mouse mats. These two products are ideal for posting out as they're flat and able to fit into readily available envelopes.   They are also a great way to keep your brand visible and in your client's line of site.    Why Coasters Make Great Promotional Giveaway Items  Coasters make fantastic promotional merchandise for several reasons:   1. They're Practical - Coasters are practical, and everyone uses them! Your clients will likely use them regularly on their desks for their drinks. This means your brand and message will have consistent exposure.   2. Constant Visibility - whether they are placed on desks, tables, or countertops, coasters are constantly visible. This visibility increases the likelihood of your brand being noticed by your client and others in their vicinity.   3. Customisable - Coasters offer ample space for branding and messaging. You can print your company logo, slogan, or any message you want to convey. They could also be printed with your QR code, an instant gateway to digital marketing.   4. Options - Coasters come in various materials such as ceramic, glass, cork, cardboard, plastic, or even stone. You can choose materials that align with your brand image or the preferences of your target audience.   5. Cost-effective - Coasters are relatively inexpensive to produce, especially when ordered in bulk. This makes them a cost-effective option for promotional merchandise, allowing you to reach a broad audience without breaking the bank.   5. Long Life Span - Unlike some other promotional items that may be used once and forgotten, coasters are durable and have a longer lifespan. They can continue to promote your brand for months or even years after being distributed.   Coasters are a great option for promotional merchandise, especially if you are looking for something to send to your clients through the post. Consider how you want your brand to be portrayed and choose materials and messaging to reflect this.   Why Mouse Mats Make Great Promotional Give Away Item Mouse mats are another popular choice for promotional merchandise and are perfect for a letterbox marketing campaign. Here's why they can be effective:   1. Daily Use – It's likely that your clients will use computers daily, whether at work or at home. A mouse mat is a practical accessory that they can use daily should they want to.    2. High Visibility and Exposure - Mouse mats are placed directly in front of computer users, providing a top-quality location for your brand logo, message, or design.   3. Customisable - Like coasters, mouse mats offer ample space for branding, logo and messaging. You can print your company logo, contact information, a slogan, or any other branding elements you want to include. Like coasters, mouse mats are also a great way for the user to access your website through a printed QR code.   4. Longevity - With promotional items, it's all about getting the most exposure without breaking the bank. Mouse mats are a great option as they are durable, meaning they get used time and time again without wearing out. It's unlikely that your client will have to replace their mouse mat after a short time, so you stay on their desk longer.     5. Variety of Options - Mouse mats come in various materials, including cloth, rubber, plastic, and even eco-friendly options; choosing the right material can help promote your brand message further. They also come in different shapes, sizes, and thicknesses for further customisation.   6. Affordability – Like coasters, mouse mats are relatively inexpensive to produce, especially when ordered in bulk. This affordability makes them a cost-effective option for promotional merchandise, allowing you to reach a large audience without exceeding your budget.    There are several reasons why you may choose to use mouse mats as your promotional item for 2024 and beyond. Computers aren't going anywhere, so they will always be of use.    Coasters and Mouse Mats from AG Promotional Products    Coasters and mouse mats are both popular products amongst my clients, and there are so many options.  If you're considering either coasters or mouse mats, then why not give me a call? We can discuss what brand messaging and reputation you want to portray and how we can work together to help you achieve your goal. Read More
March 05, 2024
Bologna

Promotional Giveaway Ideas for Exhibitions

Is your company showcasing at any exhibition this year? Are you looking for promotional giveaway ideas? I’ve been working with promotional products for many years; in this blog, I’ll discuss the best promotional giveaway ideas for exhibitions and why.   Why Are Promotional Giveaways Important for Exhibitions?   If you’ve ever attended an exhibition of any kind, you’ll have seen promotional items on stands being given to attendees and prospective clients. You’ll also have noticed that exhibitions are hectic places, with many exhibitors in a grand hall and even more attendees. It would be easy for your business to slip the memory of even the most engaged visitor to your stand once they arrive home after the hustle and bustle.   Promotional giveaways contain your business logo and are often something the receiver will find helpful when they leave the exhibition. This helps them to remember you and your business in the days following your interaction at the exhibition.   Promotional Giveaway Ideas for Exhibitions    For exhibitions, there are a few characteristics you will want your products to have. You’ll want them to be small enough for the receiver to carry on their person. They will need to be branded so that you can be remembered. It’s a good idea for them to be helpful to the receiver (such as a pen or sticky pad that they could use when back in their office). Finally, you want them to be inexpensive, as you may want to give away a fair few of them depending on the size of the exhibition.   Here are my top 10 promotional giveaway ideas for exhibitions:   Pens – When it comes to promotional items, pens are still one of the most popular options, and that’s because they offer great branding opportunities; they’re small, can be low-cost, and everyone uses them. People are always more likely to accept a gift if it is something they will use. Stress balls – stress balls offer a great branding opportunity with spaces for logos and custom colours and styles. Confectionery – for those with a sweet tooth, there are various options for confectionery. These can be a great sugar hit during a long day walking between stands. The branding opportunity mainly comes from the packaging – you can add your logo and sometimes choose a custom colour depending on your selected item.   Sticky notes – sticky notes are great because people use them in the office for memos and markers. You can include your logo on each page so your brand will always be present. Tote bags – depending on the type of exhibition you are featuring at, a tote bag might make a great promotional giveaway. Somewhere, like a job or university fair, the visitors might collect multiple pieces of printed materials and require a bag to put them in. Seeing numerous visitors sporting a tote bag with your logo is an excellent feeling whilst still at the exhibition.   Pencil or crayon sets – if your target market is children or families, this one is for you! A small box of pencils or crayons is a great way to engage the children and keep them entertained. They also contain your logo so their caregivers will know who to thank. Notebooks/pads – notebooks come in all shapes and sizes, so you’re bound to find one that suits you and your business. Some options offer a logo on the cover, while others provide one on every page. You can contact me to discuss the options, and I can help you find the perfect one for your business. Lens cloth cleaner – another perfect, small gift you can give visitors to your stand. Lens cloth cleaners are excellent; they have the space for a logo and will be used multiple times by the receiver.   Hand sanitiser – hand sanitisers were a popular promotional giveaway even before 2020. They’re small, brandable and handy for anyone who receives them.   Coasters – coasters are an excellent option for an exhibition giveaway. They are small, easy to transport and brandable. They also have room for QR codes so users can easily access your website.   Promotional Giveaway Ideas from AG Promotional Products    I’ve been working on promotional items for many years now; I can help source any product you may want to use as a promotional item. If you have any questions or would like ideas about what to use as your promotional giveaways, call me. Read More
February 27, 2024
Bologna

Letterbox Marketing: Pens

Through 2024, one of the themes I’ll be focusing on is letterbox marketing. I will be helping you to discover products that will fit into a letterbox – something you can send in the post!    Pens as a Promotional Product    Pens are a great promotional product to invest in because everybody uses pens. They are useful to people, so they are always a welcome gift. Because of their size, they are small enough to fit in the posts and large enough to fit a decent-sized logo for marketing purposes. Some designs are also available in various colours, which could enhance your brand further.    Types of Branded Pens    Here are some of my favourite pens, perfect for letterbox marketing and to give away as promotional items.    The Hale Card Pen with Recyclable Plastic Trim – This is a great pen if you’re promoting eco messages as it uses less plastic than a regular pen, and the trim may be recycled. It is a great price too!   From 25p each, plus VAT.    The Lagoon Pen – Another pen that has excellent eco credentials. The Lagoon pen is made of Recycled Water Bottles. It is an attractive push action ball pen in transparent colours with a great print area for your logo and branding.   Prices from 35p each plus VAT.   The Bic Media Clic – This great promotional pen offers Bic’s renowned build print and writing quality at a budget price. It is an ideal pen for a barrel print, with space for further branding and your phone number or web address on the clip.   Prices from 40p each, plus VAT.   The Mole Mate Ballpen – This is an excellent value metal pen which comes in an extensive range of modern colours, so there is sure to be one to suit your corporate identity. With its satin, matte finish, this pen is very tactile and may be printed or engraved.   From 50p each, plus VAT.   The Bic Superclip – this is another offering from Bic and is a bigger pen than the Media Clic – and the wide clip means it is ideal not only for a print on the clip, as well as on the barrel, but it is large enough to print a QR code successfully. You would then have a pen, which is not only a great writing instrument but also allows clients to access your digital offering – perfect for extra marketing goals.   From 90p each plus VAT.   The Bic Rollerball - I have used this pen to promote my own business for many years. It is a wonderful pen – one which is smart enough and a great writer to hold its own in any boardroom or sales meeting across the land. It is a very comfortable writing instrument, and though rollerballs are usually at a higher price because they are produced in a metal body, this is a quality plastic pen and, therefore at a cost-effective price. Offered in ‘serious’, as well as fun/bright colours!   From 90p each, plus VAT.   The Bic 4-in-1 colour pen - This is another timeless pen from Bic. It had its 50th anniversary recently, and the pen that is sometimes seen being used in films or on TV from the 1970s is still very relevant today.   Whether it is for the medical or financial sector that needs different pen colours or you are looking for something a bit different, this could fit the bill. There are many versions, as well as the classic black, blue, red and green ink colours; there are versions with ‘fashion’ colours and even one with a pencil as one of the writing options.   Prices from £1.80 each plus VAT.   The Parker Jotter – this last pen is yet another timeless classic, with a high-perceived value, which is much copied, but everyone loves a Parker pen! This recycled ballpoint pen offers sustainability, style, and performance at an affordable price. Its scratch-free recycled plastic body combines elegance with durability. Including Parker Quinkflow® refill for a smooth writing experience lasting 3500-5500 metres.    The trim ring made from recycled stainless steel enhances its eco-friendly appeal. The Jotter Recycled Ballpoint Pen is ideal for budget-conscious, eco-conscious individuals who seek a stylish and sustainable writing instrument. And, of course – it fits through a letterbox! Black ink. Recycled Plastic, Recycled stainless steel.   Prices from £6.50 each plus VAT.   Pens for Letterbox Marketing     If you’re considering sending promotional items in the post, why not try a pen? These are great for year-round promotion, unlike some seasonal offerings. Contact me to discuss your options – we can find the best pen to fit your branding and company messages!   I’ll be sharing a different Letterbox Marketing product each month, so make sure you’re following my page so you don’t miss out. Take a look at our Ice Scrapers post from last month! Read More
February 01, 2024
Bologna

Letterbox Marketing: Ice Scrapers

This year, I am focusing on letterbox marketing, and each month, I'll be discussing a specific type of product that would work for a letterbox marketing campaign. To kick things off first, I'm talking all about Ice Scrapers!   Branded Ice Scrapers as a Promotional Product   I love to use ice scrapers for my own marketing. It's a product that may be given at any time of the year, especially (for amusement and great impact) at the height of summer. I always say to people that if they give an ice scraper to a customer (as I am, at that moment, giving to them), it is likely to be put in the car neatly or even thrown in the footwell – and immediately forgotten. Then, when the first frosts arrive in November or December, and they suddenly need an ice scraper, there it is! Sitting there, waiting to be used, and with your logo staring them in the face.                              I do a lot of networking, and I can't count the number of times I have met someone at an early morning group in winter to be thanked for the scraper that I gave to them weeks or months (or longer) before!   Apart from the promotional and advertising opportunity, there is also the basic safety aspect of an ice scraper, and by giving these away, they will be fully appreciated for their functionality. As Andy Ford, Road Safety Manager, Oxfordshire County Council's Fire and Rescue Service, and a client of mine, has said about winter driving: "Plan ahead, take into account potential longer travel times and be prepared and drive to the conditions as stopping distances are much longer on snow and ice. Ensure your car has enough oil and water, check your windscreen wipers and washer bottle, clear all your windows so you can see, and make sure that your battery is in good condition. And it's also very important to check your tyres are in good condition and have more than the minimum tread depth".   He recommends keeping the following items in your car in case you get stuck:  ice scraper, de-icer, blanket, jump leads, shovel, decent footwear, first aid kit, hazard warning triangle, torch, and high visibility jacket. Not many products on that list would be regarded as promotional merchandise ideas, especially ones that could posted to clients, but at least ice scrapers are on there!   Types of Ice Scraper   When it comes to ice scrapers, I have a vast portfolio, each with an area specifically for branding to be added. Some of the types of ice scrapers available are:   Small Ice Scrapers - How often have you heard someone using a credit card from their wallet to scrape the ice? Maybe you have done this yourself! There are smaller ice scrapers, flat and ideal for letterbox campaigns, which aren't so much bigger. There is the one pictured, which is 112mm x 120mm, which is very handy. It has one serrated edge for tough-to-remove ice and a rubber edge to help deal with dewy mornings.     Standard Ice Scrapers - There are other options with handles, usually for a thumb recess to allow for greater oomph when dealing with hard ice! These come in a range of colours and are designed to be printed on the flat part at the top, but often, there is the facility of an extra print position on the handle. Some images are attached of various options.     Green Ice Scrapers - There are even ice scrapers with green credentials – one is made of 50% bamboo fibre and has a great surface area to take your advert.       Fleecy Ice Scrapers - Some ice scrapers are quite luxurious, with a fleecy glove to keep your hand warm (although the physical activity first thing of trying to clean the windows in the smallest amount of time will probably sort out the rest of you!)     Multi-Use Ice Scrapers - I have come across a 5-1 parking disc/ice scraper – it shows the time you arrive, has excellent ice removal features, and even a tyre tread depth gauge and some plastic trolley coins!     Larger Ice Scrapers - And finally, some are like little garden tools – wonderful to use, but possibly beyond this remit of letterbox marketing.     Ice Scrapers for Letterbox Marketing    If you're thinking about running a letterbox marketing campaign, then now is the perfect time to think about sending your clients something useful, like an ice scraper. Contact me today, and we can discuss various options and what will work best for you.   If ice scrapers aren't for you, then make sure you follow me, as I'll be focusing on a different product each month, which is a suitable item to send through the post! Read More
January 15, 2024
Bologna

Letterbox Marketing 2024 – How Big Is Your Letterbox?

When was the last time you received something exciting in the post? How about sending something in the post for your clients and customers to enjoy?   What's the average size of a letter box in the UK? How can we utilise this to our advantage when it comes to promotional items and wowing our clients and customers?   Throughout 2024, I will be focusing on letterbox marketing as a whole and discussing what items would best fit this strategy.   I’ve been working with promotional products for years, when discussing options for promotional products with clients, so it’s safe to say that I tend to think about the things that you didn’t know needed thinking about. I know what works for certain clients and what may not work. I can advise what’s on trend and what is on its way out! So, contact me to discuss your requirements.   What is Letterbox Marketing?   Letterbox marketing is a type of direct marketing strategy. Promotional materials, such as printed materials or promotional goods, are delivered directly to consumers' letterboxes.   Letterbox marketing is a great way for businesses to reach a targeted audience in a specific geographic area or to keep in touch with existing clients and customers. Letterbox marketing aims to raise awareness about a brand or event and encourage recipients to take some desired action, such as making a purchase or attending an event.   Why Invest in Letterbox Marketing?   There are several reasons why businesses within the UK tend to invest in letterbox marketing. Some of the main benefits are;   Targeted Distribution: Marketers can choose specific neighbourhoods or areas to distribute their promotional merchandise. They can also target specific customers or clients if they know their address. This allows for a more targeted approach to reach the desired audience.   Tangible Products: Unlike digital marketing, letterbox marketing involves physical materials and, in this case, promotional products that recipients can hold and use. This can create a tangible connection between the recipient and the brand. Items such as ice scrapers, pens, coasters, etc, are all items that the average person will use on a daily basis.   Brand Visibility: By placing promotional products directly in potential customers' hands and ensuring they are usable items, businesses will increase brand visibility and recognition.   Call-to-Action: Letterbox marketing can include a call-to-action depending on the items selected. Some of the items available from me have an area for a QR code so that your mailing list can click through to your website. This can prompt recipients to visit an online store, use a coupon code, or take other steps.   Measurable Results: As with all marketing campaigns, tracking the results is one of the most important steps. Marketers can track the success of their letterbox marketing campaigns by monitoring responses or tracking QR code clicks.   Letterbox Marketing with AG Promotional Products    I am running an entire year-long campaign focused on Letterbox marketing this year. I will be selecting one product per month which is suitable for letterbox marketing and giving you all the information you need to know about it.   Ensure you follow me on social media so you don't miss out.   (P.S – for those of you wondering, the average letterbox size is 254mm x 38mm, although this may vary)   Read More
January 02, 2024
Bologna

Promotional Items for Exhibitions: How to Make Yours Stand Out

I am often asked what are good promotional items for exhibitions, to give away to visitors and attendees. It is a very good question, because how can you stand out from your competitors, or be memorable, if you are offering a similar product as lots of other exhibitors?   Deciding which Promotional Items to Use for Exhibitions Here are some suggestions on how to make your promotional items for exhibitions stand out from the crowd.   Be Different You may have purchased thousands of low-cost pens to use in your marketing, but you will probably see a similar, if not the exact same model on other exhibition stands. You can rectify this by either asking a professional to come up with a range of options (still at a low cost), or by adding say 20p to 30p to the unit price of the promotional pen you order. This will really help and will allow you a much wider choice of pens to select from. You will give away a pen which will not only be admired and used by the receiver, but which will also be a great ambassador for your company. Another good way to be different with your promotional items for exhibitions it to give away some merchandise that you like personally – something that you have received in the past at a similar event. What have you always remembered being given, and have had on your desk or in your pocket, ever since?   Be Relevant It’s always a good move to give away something closely related to the service or product you offer. This makes your promotional item more relevant and therefore memorable. If you are an engineering firm, you may want to use a pen which is multifunctional, with a built in light, or mini tool kit etc. If your company is in the health, beauty and well-being sector, then a pedometer, compact mirror or relaxing bath salts may be appreciated. Even simply adding a printed QR code to your promotional item, is a great way of leading customers to your website, which may avoid them having to deal with lots of literature.   Be green This is very much the way forward when it comes to promotional items for exhibitors, who want to be seen in this commendable and progressive light. Reusable branded bags continue to be given away at exhibitions – they are very much a key product to use, and so, bags which are environmentally friendly will be the way to go. Also, more and more of the products offered in the promotional sector have great green credentials – maybe a pencil that grows cherry tomatoes, of a pen or beanie hat made of recycled plastic bottles. Bottles and travel mugs have grown massively as a merchandise idea, simply because of the move away from disposable drinkware.   Be sector specific I have already touched on this, but understandably, there are promotional items for exhibitions which are more relevant to certain sectors than others. The professions will often give away a smart pen, or a notebook, whereas the safety sector may want to use products that light up, or are fluorescent. Travel firms might like to use low-cost sunglasses, sun-screen, and luggage tags, while the events sector are more likely to go for bottle openers, cork screws, and travel mugs. Property companies have lots of house shaped promotional item options, such as trolley coin holders, and meter cupboard keys, and for those working in education, and services to children, there is an abundance of choice.   Be Seasonal Think about the time of year of your exhibition and what promotional items are going to be of use for your visitors. If you are exhibiting in the spring, consider a water bottle or frisbee. Then in the autumn you might consider ice scrapers, beanie hats and hi-vis wear. Coming into Christmas there is the obvious promotional confectionery, but how about a printed Christmas bauble, or wooden Christmas tree desk top item?   Promotional Items for Exhibitions: TIPS and Tricks I can also give some tips about good practice and clever ways of managing your exhibition stand and your promotional items. 1.     Save the Best for the Invested - Have lower-cost promotional items for the counter or table top – for example, mass give away pens and logoed sweets. But have some other/better products to keep back, to give to visitors who have spent time on your stand, and expressed interest in what you are offering. You could then source fewer, but more expensive (and much more desirable) merchandise – such as a thermal bottle, a high capacity power bank, and even a good quality golf umbrella. 2.     Avoid Bulky Items - Unless you have a really wonderful, but large item to give away, which will be much sought after, I would avoid bulky items. This will be better for you logistically, when preparing your stand, and a lot easier for your visitors to carry away. 3.     Get Your Logo Out There with Your Promotional Items - Bags, maybe overdone, but are still crucial at an exhibition – and you want them walking around with your one! Long handled bags can go over the shoulder, but some may prefer short handles, so they may be hand held. Maybe you could consider a drawstring bag with your give-aways in, as well as literature. This could even be pre-filled, to make life easier.                    Popular Promotional Items for Exhibitions Popular promotional items will in some cases be obvious, but I am sure there will be some ideas that you haven’t thought of. These may have already been mentioned elsewhere in this piece, but I believe great ideas to be: ·       Pens ·       Mugs ·       Mints ·       Confectionery ·       Notebooks ·       Notepads ·       Sticky Notes ·       Keyfobs ·       Lens Cloth Cleaners ·       Small bottles of Hand Sanitizer – which were popular, long before the pandemic! To really make an impact, and to stand out from the crowd, some items (which due to their unit cost will more likely fit the idea of ‘tiered items’, covered above), I can suggest, ·       Thermal bottles ·       Golf or Compact Umbrellas ·       Better Pen (say £1.50 – to £3.00) ·       Clothing (like a Polo Shirt, or Baseball Cap) ·       5M Retractable Tape Measure ·       Rucksack ·       Large Capacity Power Bank ·       Other phone-based ideas ·       Even a small Hamper   Promotional Items from AG Promotional Products All of the above mentioned products are available to view on my website – if you have any ideas or would like to discuss promotional items for exhibitions or for any business requirement then please contact me. Read More
January 11, 2024
Bologna

Promotional Products for Winter 2023

We’re not quite into winter yet. However, there are some winter products I would hate for anyone to miss out on this year!    Winter is known for cold, wet weather and, of course, Christmas, so I’ve selected some themed products to share with you.   Recommended Promotional Products for Winter 2023   Hand Painted Baubles  The first promotional product for winter 2023 I’d like to introduce you to is the beautiful hand-painted Baubles, which formed part of my product offering some time ago.    They are fascinating and different as they are hand-painted from the inside of the blown glass through a small hole. It takes incredible skill and patience by some very talented artists to create these.    They are ideal for scenes, venues, logos or historic buildings. Maybe your organisation is in a picturesque location? This would be ideal! Because they are handmade, each one is slightly different, and an order can take up to 10 weeks lead time, so if this is something you’re considering investing in, then now is the time.    Each bauble arrives in its own printed satin-lined box – they really are a luxury item!    Minimum order: just 50 Size: 75mm 50 @ £11.00 100 @ £9.00 All inc  Plus VAT     Ice Scrapers    As I have said many times, with promotional items, it’s always a good idea to invest in something people will find useful – and who doesn’t need an Ice Scraper?   I have a few different options in my catalogue, but the one I have invested in myself this year is the Hudson. It is offered in 10 colours, with two print options. It has a nice feel, thumb recess for comfort, and I can say from experience it is excellent for hardened ice.   The ice scrapers have a shorter lead time of just two weeks. So why not place an order now, ready for the upcoming winter months?   Based on 1 col to 1 position – from 99p each plus VAT   Umbrellas   Umbrellas were featured in our promotional products for winter last year, but I couldn’t let a season go by without mentioning them.   After a wet summer and a sunny autumn, there’s no telling what the weather will be like in winter. But, living in the UK, we can depend on the rain. Umbrellas make for a great walking advertisement, and they’re a very useful item to give to clients, customers, suppliers, partners and employees.    When it comes to umbrellas, my catalogue is vast. There are small fold-up ones for handbags and brief cases but I have to say my favourite type is the large straight umbrella or golf umbrella. They are more costly, but because of this, they are a more special item to gift.    With regards to umbrella pricing, the minimum I can usually supply is 25, and the costs are very much dependent not only on the quantity, but also how your logo is to be printed. If it is a 1 colour design to be printed on just one of the (typically) 8 panels, then that will be the lowest cost (within each umbrella model price range).   If your logo is multi-colour and is required to be printed on 4 alternate panels (or even all 8 panels!), then I will quote accordingly.   In many cases, the umbrellas may be made up from an extensive range of standard colours, and you can choose from these, to best reflect your corporate colours. This doesn’t affect the price, and is a great way to be creative!   Where your house colour has to be exact, I can also quote for Pantone matched material.   So, if you’re thinking of ordering any type of umbrella as promotional products for winter 2023 then contact me today - I look forward to coming up with some great ideas for you.   Promotional Products for Winter 2023 from AG Promotional Products    If you are looking for promotional products for winter 2023, then now is the time to start thinking about what you may like to invest in.    If you have questions about any of the products on my website, then give me a call today. I can help with anything from stationary to clothing, baubles to bags and everything in between. Feel free to browse my online catalogue, and I look forward to hearing from you.    Read More
September 15, 2023
Bologna

Colours in Marketing - What Does the Colour Purple Mean?

Purple – what does it mean to you? The transparent coloured wrapper of perhaps the favourite Quality Street chocolate? Or the famous house colour of Nestle’s rival in the confectionery world – Cadbury’s? Or Prince’s ‘Purple Rain’? Or verbena, buddleia, lavender, clematis (among many others) – all wonderful, yet common garden flowers? Or the poignant image of the purple Imperial State Crown, sitting on a sumptuous purple cushion, on top of Queen Elizabeth the Second’s coffin, at the Lying-In-State.   It is at the end of the spectrum, that we find ‘violet’ – the colour with the shortest wavelength in the visible spectrum. Violet is a true colour, and although it is often used as another word to describe purple, the word purple is the term for any colour which is a mixture of red and blue.   This makes purple often a difficult colour to pin down, as one person’s purple may be completely different to the next – ie more blue or more red!   How is Purple Created? Where Did it Come From? Purple was always a difficult colour to create – it came from the Murex snail, and was produced by the Phoenicians in Tyre, as early as 1200 BC, and thus called Tyrian Purple and was extremely expensive. Because of that, and it continuing to be a hard to produce colour, until chemical discoveries allowed it to be produced cheaply – it was extremely costly in terms of money, time to produce (and not least, the near extinction of this form of animal life).   In Ancient China, and Rome, and even in more recent royal houses, purple was generally worn by those in power. Whether lower mortals were really punished (and even killed) for wearing it, is probably more myth than anything else – the main barrier to ordinary folk wearing purple was the enormous cost.   It was not until 1856 that a young up and coming chemist called William Henry Perkin, discovered by accident, a beautiful purplish hue, which he named mauve. He was trying to synthesise quinine when the process caused a dye to be produced which was intense and stable enough to make the colour purple available to the masses.   Purple: Jewellery and Gemstones For jewellery lovers, the gemstone that best represents purple is amethyst. It is a variety of quartz and is mined throughout the world. The best quality amethysts are known as ‘Deep Russian’, which have deep, rich reddish-blue hue.   Purple and Chocolate… The chocolate makers Cadbury’s and Nestle have been in and out of the courts in recent years, as the former has sought to try and trademark the colour. Although Cadbury’s has used this colour since the time of Queen Victoria, it remains exceedingly difficult to gain this legal protection. However, many people will now naturally associate Dairy Milk Chocolate, with PMS 2685 – the Pantone colour that all the fuss was about!   Purple and Promotional Merchandise From a promotional merchandise point of view, a lot of the products I supply come in a purple colour. But as with other colours, and especially with purple, is it really your company colour? This is where sampling comes in and I happy for you to see how that purple book, pen or bottle looks and if it is a close enough match.   Of course, one way is to Pantone match a product, which deals with any issue of colour matching. However, although it is possible, in most instances, the quantity required to be produced, or the cost to produce a more sensible number, is prohibitive.   In that case, I would revert to go-to solution where I will offer a product in a neutral colour, and will then print your house colour on that product. It may not be the ideal solution, but merchandise can still look really professional and smart, by taking a different route.   Are you needing to source some merchandise in your particular colour? I will enjoy helping you in the best way possible   Read More
July 13, 2023
Bologna

Colours in Marketing – What Does the Colour Black Mean?

Black really is an awesome colour! Its usage covers the whole spread of human society, and it is also found in wondrous ways throughout nature. What Does Black Mean? In Western cultures, a very common use of black is in mourning, and it still is the dominant colour for funerals. ‘Black magic’ is an evocative term for describing the occult, which in turn means something which is hidden (hence ‘occult’ also being an astronomical term). So, blackness easily lends itself to the idea of mystery.   Black in Fashion… In fashion, black exudes confidence, sophistication and elegance. For formal wear a black suit can give a feeling of power and professionalism. The classic ‘Little Black Dress’ is a timeless symbol of style. Black is also a colour that contrasts dramatically with other colours and this is used within and also beyond the world of fashion. ‘It goes with everything’, and indeed, a black pair of jeans, or jumper, can easily sit next to the brightest red or the richest purple. Black in Our World Out and about we see black combined with other colours: from zebra crossings to yellow and black ‘do not cross’ tape. Information boards in train stations and airports always seem to have a black background, to allow the colour of the text to contrast well against it. Black in Nature In nature, of course, we see black ravens and crows and black bears, panthers and domesticated cats. Some famous species are black and white, such as zebras, penguins and pandas. And then there’s the classic black spider! Oil, and coal and obsidian, the glass-like mineral – are all different shades of black. But the ultimate natural object, which inspires awe, and mystery, is the Black Hole, so called, because not even light may escape its enormous gravitational pull. The closest black hole to Earth that has been discovered is Gaia BH1, which is considered, in cosmic terms, to be just around the corner from us. However it is 1,560 light years away, so I think we will be safe from it for a while! Of course, in modern times, black has become a symbol of counter culture. In the 1960s, the ‘Black is Beautiful’ movement tried to counter pervading negative stereotypes in the USA and beyond, of black people. In recent times the ‘Black Lives Matter’ movement has flourished, in response to the continuing way people of colour are often still treated and considered as people of less importance. Vantablack The world of art has always tried to produce the best blues and reds and yellows, and in the case of black, the desire is to produce the ‘blackest black’. The current contender isn’t a form of black that can be painted with a brush, but is a coating that must be applied to an object in a laboratory. Vantablack is an incredible black coating, that defies description. As can be seen in the attached image, the gold mask is shown with and without the Vantablack covering, and the coating results in something extraordinary – a surface which absorbs 99.96% of all light that falls on it, meaning that it is impossible to see the topography of the mask’s surface. In the other picture, the lab scientist is holding a bowl, coated with the black – it looks like someone has cut a hole out of the Universe!                                       The colour is not without controversy – since it was first developed in 2014 by Surrey NanoSystems, there has been an agreement that the artist Anish Kapoor has exclusive rights to use it in art. This has led to complaints in the art world, and has even encouraged other research companies to develop their own versions. Black Promotional Items Back to the world of promotional merchandise, while I cannot offer the blackest black, items which are black, remain extremely popular. From notebooks to pens , and tote bags to clothing, black is the choice for many. This is often because it lends itself to a contrast print using the company’s house colour, but also it can stand on its own. A notebook in black, with a debossed logo (ie no colour applied at all) can look really smart and on-trend.                                                                                   Many technological products, such as power banks, USBs, charging cables, and phone stands are often black, and with a chrome or gilt contrast, they can look very special. They fit in very well with the mobile phones, tablets and computers with which they are associated.                                       Luxury brand pens also are usually gold, silver or black, which emphasises black’s link with prestige. So, if you are looking for something which is predominantly black, then there will be a very extensive range to choose from. You may still need a professional like me to sift the choices down to a manageable number, based on questions we will have explored relevant to your target market, company personality and budget. Read More
June 08, 2023
Bologna

Branded Stainless Steel Water Bottles

Branded Stainless Steel Water Bottles are one of my most ordered products – especially at this time of year where there is a promise of warmer weather on the way.   A water bottle makes a great gift for any occasion when it comes to promotional merchandise. But a branded stainless steel water bottle makes that gift extra special and means the person you gift it to will be reminded of your brand whenever they use it.   Options for Branded Stainless Steel Water Bottles   In my catalogue of products there are many different types of stainless steel water bottles. Other popular materials include, plastic, aluminium and even glass.   There are so many different options for stainless steel water bottles, there are various sizes, styles and shapes to choose from.   Size – whether you’re after a classic 500ml bottle or want to go larger with a 750ml, there are various options. The most popular size I am asked for is definitely the 500ml. 750ml is seen more as a luxury.   Shape – again, various shape options, some very classic with a narrow top and screw on lid, then there are more unusual designs which may be preferred depending on what statement you would like to make.   Style – a screw top, a straw, a lid which is used as a cup… there are various styles when it comes to stainless steel water bottles. Everyone has their own preference.   Branded Stainless Steel Water Bottles from AG Promotional Products   Cove 500ml   The Cove 500ml water bottle is the classic shape and hold 500mls. It can be used for hot or cold drinks and has been designed to fit into most cup holders.   There is a big area to add your brand logo and it comes in a variety of colours which may suit your brand.     Perth 740ml   The Perth 740ml is a sports style stainless steel bottle. The handling loop makes the larger bottle easier to carry as well as ensure the cap remains attached, so it doesn’t get lost.   As for branding, this bottle can be printed on or engraved depending on your preference. There are a few colour options available, but a black or white bottle with a coloured logo is the most popular option.    Aqua Hydration Tracking Bottle   Tracking your hydration goals is trending at the moment. With the Aqua Hydration Tracking Bottle, the lid displays a bigger water drop each time you refill and twist the collar.   It has a good-sized space for branding to be added making it the perfect item for a luxury promotional gift.     Modern Vacuum Stainless Steel Water Bottle   The Modern bottle is a more alternative shape, perfect for making a statement with a leakproof screw lid and suitable for either hot or cold drinks.   Company logos are added using laser engraving and there are 4 colour options available.     Neva Water Bottle   The Neva water bottle is 500ml, highly durable and uses a straw rather than a screw lid. With a fabric strap for carrying and modern shape, this bottle is very stylish.   There is a space for your company logo making this a perfect promotional tool for your business.     Other Water Bottles   The above options are stainless steel bottles but, this is just one type. There are so many different bottles on the market today. Browse the online catalogue to see the full range in my portfolio.    Make sure you contact me to discuss your order and if you have any questions.   Popularity of Water Bottles in the Recent Years   Water bottles have become more and more popular recently, making them a great promotional item to invest in.   There are two main factors affecting the popularity of water bottles: 1.     The growing health consciousness within society – drinking more water has been proven to increase overall health as well as contribute towards healthy skin, hair and combat tiredness. People want to be able to increase their water intake when they are on-the-go; water bottles are the perfect way to do this. 2.     The environmental responsibility we are all feeling – single use plastics are becoming more frowned upon, and this includes plastic bottles of water. People are turning to reusable water bottles to help reduce waste.   Placing Your Order   If you would like to place an order for branded stainless steel water bottles or any of the products in my range, make sure you contact me. I can talk you through the process and help you to choose the best promotional items for you and your organisation.     Read More
May 22, 2023
Bologna

Colours in Marketing - What Does The Colour Gold Mean?

It’s time to talk about the colour that truly represents me – Gold – my name for more years than I care to remember! In this case, the colour is inextricably linked to the metallic element which is so sought after. Gold has been fought over in wars and also underpins national economies, especially in the UK when reserves have been used to defend the economy in times of crisis. It has been desired for centuries and has represented wealth over that time Gold as an element - AU Gold is one of two metallic elements which aren’t silver in colour – the other being copper, and although other metals have a higher value (platinum, for example), gold dominates the world of jewellery and luxury. Pure gold is too soft to be used in making jewellery. It is designated as 24 carat, and usually the purity needs to be reduced to 75% (or 18 carat) to make it strong enough. In the UK, 18 and 9 carat gold are widely used, whereas in the US, 14 carat is also manufactured. Gold also has some amazing properties. It is the most ductile metal, meaning that it can drawn out into wire – one ounce of gold may be drawn out to a length of over 40 miles! It is also the most malleable and may be beaten into gold leaf, so fine and thin, that sometimes light may pass through it! When it comes to density, although it is beaten by osmium, it comes a close second. Gold is extremely heavy, and a standard gold bar, or ingot, weighs 12.4kgs. If you ever wonder if they recovered the van in the ‘Italian Job’, with all those gold bars, as it teetered over the cliff edge – well it was estimated to have been a weight of  two tons. I think they would have been lucky to have saved it! It is estimated that all the gold ever mined would result in a weight of just over 200,000 tonnes. If a cube could be formed of all this metal, it would only be about 22metres on each length. That fact, alongside the discovery that all elements were made in supernovae – those colossal exploding star events – helps us understand the beauty and rarity of gold. Gold through history Gold has therefore always been admired and desperately sought after. In August, 1896, Skookum Jim and his family found gold near the Klondike River in Canada's Yukon Territory. Their discovery sparked one of the most frantic gold rushes in history. An estimated 100,000 prospectors came to the Klondike to try their luck over the next three years. Alchemy - the desire to transmute base metals such as iron into precious metals like gold, held the attention of multitudes of scientists down the ages. The idea was that through scientific methods and principles, silver and gold could be made from the less valuable starting point. Although these scientists were never to achieve their aims, alchemy is considered to be the forefather of modern chemistry. Even Sir Isaac Newton turned his hand to alchemy. Perhaps that is why people may be both amazed and sceptical about the idea that sea water contains gold. Although people will have undoubtedly looked at trying to extract it, when one considers that there is about 1 gram of gold to every 100 million metric tons of water, at the moment at least, it is only dream. Gold and Promotional Merchandise So, how does gold relate to Promotional Merchandise? An affordable pen which might have a silver looking clip or nose cone, might look even nicer with these accents in a gold colour. Of course, although described as ‘silver’ and ‘gold’ they are usually a coloured plastic. When it comes to slightly better pens, such as Bic Grip Roller, the black version also comes with a gold coloured metal clip. For very special occasions, I can also offer one-off gold plated pens, from famous luxury brands which would be ideal as leaving presents or awards. Gilt paper edging has, for decades, been offered on diaries, to give a look of luxury. On this type of product, it is usual to have a logo printed in gold foil blocking on the front cover. This method of decoration also works for notebooks as well. When buying china mugs, especially when announcing an anniversary, or to create a very desirable gift, or a mug that might be sold for fundraising, I can offer a gold rim, and also a handle flash. These simple additions (using real gold) can add something that would set your mug apart from others. Still on the drinkware theme, I currently offer a very sumptuous looking thermal bottle, with a brushed gold finish. I think it looks very special. If you are looking for some classy promotional merchandise, I can offer some very special ideas. Why not see I could come up with! Read More
May 12, 2023
Bologna

FAQ: Why choose AG Promotional Products over other Promotional Merchandise companies?

AG Promotional Products has been in business many years now. During that time, I like to think I have mastered the process of working with my clients to set myself apart from other promotional merchandise companies. The secret lies in client relationships and communication.   Asking the right questions at the right time   I like to ask questions!   As many as I can to help my client find the best possible promotional product, so they get the best value from their limited marketing budget.   These questions would include (amongst others)   ·       When is the promotional item are required for? ·       What type of promotional product do you have in mind? ·       Who is your target audience and who will receive this promotional merchandise?    These questions ensure we are both on the same page. I know what my client expects and based on my feedback, they also know what I will provide and why.   Working together for successful promotional merchandise   Following the initial meeting and when all questions are answered, I will then work in partnership with the client, this means that a timeframe for every stage of the order is mutually agreed.   I have found this is the best way to go forward with any promotional merchandise order because it means that the client knows the two most important deadlines that I require from them. These are; the deadline to place their order with me by, and the deadline of when the artwork needs to be supplied.   I will also need to have a Pantone reference for the print colour, and artwork approved by a certain time.   If this has been set out at the beginning, especially if the time scale in which to produce product by is small, then with the client and myself doing what has been agreed, this will enable a successful outcome – great promotional merchandise which is delivered on time!   Wide Promotional Merchandise Selection to Choose from   What sort of promotional merchandise are you after?   I can guarantee that whatever you’re thinking of I have it within my reach and will be able to customise it with your logo.   So whether you’re looking for; pens, pencils, notebooks, any other type of stationary, umbrellas, ponchos, hats, gloves or any other clothing, parasols, lunch boxes, picnic blankets, mugs, water bottles, travel mugs, towels, sweets, chocolate, lanyards, bike accessories, car accessories, teddies, keyrings, back packs, draw string bags… the list goes on and on   See the whole selection in the catalogue on my website – I am sure there is something there for you.     So, Why Choose AG Products Over Other Promotional Merchandise Companies?   Although my portfolio of products is extremely vast, the above strategy for working with clients works with every type of product available. As long as we’re working in harmony with each other then we can ensure that the promotional merchandise is received on time and within your budgets.   Contact me for more information or to ask me something about what you are looking for. Read More
April 04, 2023
Bologna

Colours in Marketing – White

“White isn’t a colour – neither is black!” You may have heard that before, and it may well be true from a scientific perspective. Neither white nor black are in the rainbow of spectrum colours we often see (nor is pink or brown!). However, for those living in the real world, if you are like me, you will have white on your walls, in your wardrobe and in your kitchen! From a promotional merchandise perspective, white is a very important colour – but more of that later. White in the Media and Society As I write, in the latest editions of Roald Dahl’s books, several words and phrases have been amended, including Mary in the BFG, no longer going ‘as white as a sheet’. She now remains ‘as still as a statue’.   I mention this, not to comment about the rights or wrongs of this change to Dahl’s body of work, but simply to reflect on the power of colour, in this case the cultural and historical meanings of white. White is an extremely powerful and influential colour in all parts of society. From a religious perspective, you only need to think of the pope in his dazzling white robes and skull cap (that some think comes from a very early pope who was previously a Dominican monk and wore the white vestments of that order). The Bible also describes the Holy Spirit in the form of a white dove. In a similar vein, several people in history are attributed with coining the idea that ‘Cleanliness is next to Godliness’ – Mahatma Gandhi being one of them, but John Wesley used this phrase in a sermon at the end of the 18th Century. It is short step to seeing whiteness inextricably linked to cleanliness (and ideas of purity), although that wouldn’t be an idea to wisely promulgate in modern times. White Weddings Queen Victoria is thought to have influenced the idea of a bride wearing white, by wearing that colour herself on her wedding day. This is rather a contentious idea and many other royals and non-royals had worn white dresses over previous centuries, but I don’t think it is a stretch to suggest that her influence over society, at a time when her wedding was just a year after the invention of photography, in 1839, might have played a part. White certainly would stand out better in black and white (or sepia) photographs, and whether there is a valid connection or not, I will leave up to you! White at Wimbledon Wimbledon is still a bastion of the colour white, and the clothing demands for the All England Lawn Tennis Championships still mean that players must dress in all white (however, there is this exception “A single trim of colour around the neckline and around the cuff of the sleeves is acceptable but must be no wider than one centimetre (10mm)”. Does that make a competitor play better? Who knows, but does the colour of the car you drive make you safer? Well, the statistics show silver as the slightly more popular car colour than white, at the top of the charts, but that white is much safer in terms of avoidance of collisions. More Connotations of the Colour White… White Van Man – is an idea perhaps in contradiction to the above. I will simply quote a definition I found on the internet “an aggressive male driver of a delivery or workman's van (typically white in colour)” I think I will leave that there without further comment! White is all over the arts, in literature and music: The White Album. Snow White, The Woman in White. I’m dreaming of a White Christmas. And there are many other phrases which I don’t have time to discuss: White Elephant, White Coat Syndrome, The White Knight, Waving the White Flag, and (little) White Lies. White From AG Promotional Products So how does this relate to Promotional Merchandise? White is perhaps the most common product I sell. Sometimes in all white (ie earthenware and china mugs and notepads) but often with a colour accent (ie a pen, with a blue trim, or a thermal bottle in white with a red cap, for example). Many different types of product will have a white option, especially technological-themed items, and this is a great help when it comes to a client’s logo which is in an unusual colour. White is a great base on which to print a design. Your blue is too bright or teal coloured to find an A5 notebook or tote bag in? Or your purple logo is too different to the standard purple I can offer you? Why not print your exact colour on a white book, bag, umbrella or powerbank? White will stand out and some merchandise in that colour could look extremely smart, printed with exactly the right design. I would love to have some input in your next campaign, whether it is using white or one of a host of other colours. For more information on different options for using white in your promotional products please contact us.  Read More
March 17, 2023
Bologna

Colours in Marketing; What does the colour Pink mean?

What does the colour Pink mean? And how can it be used within marketing? Pink for Girls, Blue for Boys… “Pink is a girly colour, right? It certainly isn’t for boys!” Well, that still may be, to a certain extent,  the prevailing view in society when it comes to dressing babies and children (a social norm that extends to clothing for men), but this hasn’t always been the case.          Up to well into the 20th Century, this idea didn’t exist, in fact in 1918 the trade publication Earnshaw’s Infants’ Department claimed that the “generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger colour, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”                      In the centuries before this, infants were generally dressed in white, and across the ages, colourful garments were clothes that only the wealthy could afford. This continued up to at least 1927 when an American department store chain, still suggested pink for boys. However this idea was never as firmly fixed, compared to how it has been the other way around since the second half of the 20th Century. Today, while it may be very common, and fashionable for men to wear very colourful ties (including bright pink ones) and other accessories to complement their suits, and sometimes pink jackets and other types of clothing, the long racks of black, dark blue and brown clothing in shops like Marks and Spencer, shows there is still a long way to go. Valentine’s Day and Pink As we approach Valentine's Day it is worth considering the psychology of pink. OK, red is perhaps the colour most associated with this aspect of love, but I ‘did’ red in December! Pink, though, comes a very close second, and perhaps as the mix between red’s passion and white’s purity, pink symbolizes love, nurture and compassion. It evokes feelings of comfort, warmth and hope. Pink is also a sign of good health with the phrase “in the pink.” It symbolises success in the expression that “everything is rosy” and happiness with “tickled pink.”                                                    Some studies show that a pink environment may stimulate the feeling of calm, so it has been used in prisons and hospitals. Perhaps that is why a lot of basic equipment in hospitals was the colour pink (according to this author’s memory!) Shocking Pink Pink, like all colours, comes in a variety of shades, but one of the most famous and maybe the brightest is Shocking Pink, which was made popular by the fashion icon Elsa Schiaparelli in the early 1930s. Of course, pinks had previously been used in history, in all forms, but it was she who described Shocking Pink as: “Bright, impossible, impudent, becoming, life-giving, like all the lights and the birds and the fish in the world put together, a colour of China and Peru but not of the West – a shocking colour, pure and undiluted.” By 1937, Shocking Pink was Schiaparelli’s signature colour. This colour has been on the menu of designers and artists ever since, playing its part across the last century, up to today. Using Pink in Marketing So, how can you use pink in your promotional marketing? Maybe it is your own house colour, or you simply want the items you use to stand out from the crowd. Maybe, and my apologies based on the opening paragraph, you are marketing towards women. Maybe it’s simply that you want to attract children with a pink, fluorescent pencil.  Fortunately, pink is a very widely available promotional colour among the products I supply – whether that means the actual item is produced in pink, or just the trim, or the accents are in this colour. An A5 softeel notebook, for example, will come in pink, or white (or black) with a pink elastic band. And if you need to source pens, I can offer this colour in lower cost pens, and even the fabulous Bic Grip Roller, which along with bright green, and orange, sits comfortably with its more sober black, blue and grey siblings. Let me know what you think about the colour pink, and if I have done nothing more than to  remind you to go and buy a Valentine’s Day card, then my work here is done! Read More
February 06, 2023
Bologna

Personalised Company Stationery

How powerful can personalised company stationery be for your brand?   When it comes to building a professional corporate brand, personalised company stationery can pull everything together for you.   Personalised Company Stationery – Top 5 Products   Here are my top 5 products when it comes to personalised company stationery. Each organisation requires different types of products – I’ve tried to include a versatile range here.   Whittingham Sticky Notes   This is a great stylish little book of sticky notes, flags and pen all together within a recycled card holder.   It is small in size at 93mm x 105mm x 11mm, but can get across an important message. The sticky notes, pen and book itself is eco-friendly. There is a generous space on the front for a company logo to be printed.   The Whittingham Sticky Notes can be a great gift for employees or give away for an event.   A5 Soft Feel Notebook    Who doesn’t love this type of book? It always looks stylish. With a large range of colours offered, with a coloured band and ribbon, or a white or black book with a contrast colour band, this product is suitable for any marketing brief.   With a good sized space for a personalised company logo, the book may be screen printed, digitally printed in full colour and even debossed to make it extra special.   A5 notebooks can be another great gift for employees or given to prospects and clients. They are very useful for many industries.   A5 Notepad  This is a simpler version of the notebook. In this case there are (usually) 50 sheets which are glued at the top, and then to a card backboard.   The notepad has more design options  that the pre-manufactured note book, in that each sheet is printed with a logo and contact details.   This product is perfect for employees to use at conferences and exhibitions. Its more useful for informal note taking.   A7 Sticky Pad  The original Post-It note is now available from many sources and remains a major player in the stationery range of promotional merchandise.   An A7 Sticky Pad is small enough to easily be mailed out or freely given away at an exhibition, and like the aforementioned notepad, offers much flexibility of design, since each of the typical 50 pages would be printed.   Highlighters  These are incredibly popular, especially with clients organising conferences.   Everyone loves colourful ways of marking things, and most options offer several colours within the highlighter.   They come in all sorts of shapes, including stars, flowers, and triangles, and they are usually made of white plastic, which offers a nice clean base for your logo.   Reasons to Invest In Personalised Company Stationery Items   There are plenty of reasons to invest in personalised company stationery. Some of the top reasons include;   Brand consistency – having branded pens, pads and other stationary items makes your brand come across as complete and consistent. All form of communication is branded for the recipients. Having a focused branded design makes your communications more memorable for your customers and clients.   Professionalism – personalised stationery gives your brand a level of professionalism which can’t be achieved with non-branded alternatives. This forms a positive impression of your brand in the eyes of your customers and clients.   Networking – having your company logo on all your stationery helps with networking. Giving away business cards in one thing but how about a nice company branded pen or note book? Personalised company stationary is a great tool for network marketing across all industries.   It shows you believe in your business - why should someone else believe in your business if you don’t show that you believe in it yourself? Investing in your company is the best way to show someone that you mean business and you’re at the top of your game. Personalised company stationary is a great place to start.   Personalised Company Stationery from AG Promotional Products   See the range of personalised company stationery I can offer on the stationery section on my website.   If you are looking for something specific or want to discuss various options then please contact me!   Read More
February 03, 2023
Bologna

Colours in Marketing…Oxford Blue

This time I want to delve more deeply into one of the primary colours and look at a particular shade which is significant in my part of the world (and indeed, across the whole World). Shades of Blue There are many shades of blue such as sky, azure, teal, baby, cyan and royal, to name a few. But it is Oxford Blue which demands my consideration this month. I’m based in Banbury, and over the years, a lot of business has come from Oxford and its environs, and Oxford Blue (or derivations of it) is the corporate colour of choice for a lot of companies in the region. It is a rather dark navy blue and is officially no.282 in the Pantone colour system. The Pantone system is a clever way of ensuring consistency of print colour, so that whether a printer is in Barcelona, Brisbane, Bangkok or Boston, they can print exactly the same colour. There are hundreds of designated Pantone colours for every colour in the rainbow, and for each there is a simple ink mixing recipe. For some companies, their corporate colour is inviolable and this process protects that. Oxford Blue Oxford Blue is the official colour of the University of Oxford, and the dark blue crest is seen all over Oxford, whether in the college buildings or the many gift shops selling Oxford souvenirs. It is also the colour of Oxford University Press, the largest university press in the World, the work of which can be traced back to the 15th Century.       Oxford “Full Blues” and ”Half Blues” represent the highest sporting honour at the university and are awarded to those taking part in sporting endeavours against other colleges, in first teams and second teams, respectively. Those receiving these awards are entitled to purchase Blues merchandise, dependent on their achievement, and we can assume it will all include a lot of dark blue. So, where did Oxford Blue colour come from? It has been suggested that Charles Wordsworth and Thomas Garnier chose a dark blue colour to represent Oxford in the first Boat Race in 1829. The colour being borrowed from “Harrow Blue”, since Wordsworth had attended Harrow School. (In a similar way, the light blue/green of Cambridge may well also have been inspired by “Eton Blue”). Oxford blue, indeed any dark blue is a great solid colour. Like some other colours, it goes with anything and can look stunning in a room as feature wall, with other colour accents, whether they be a bright green, a burnt orange or a lemon yellow. What does Blue Represent? Oxford Blue – Dark Blue – Navy Blue – what do these colours all represent? They are widely considered to evoke feelings of trust and stability and less attention-seeking than lighter shades of blue. Perhaps better words might be tradition and convention, and with that in mind these colours are often chosen by the professions to represent their brand. While there will be exceptions to the rule, a firm of solicitors, accountants or insurance brokers are less likely to have hot pink, or lime green as a corporate colour, and more likely to employ black, grey or a dark blue. There are nothing wrong with other colours, of course, but when looking after legal matters and financial matters, it is probably true that potential clients may be initially won over by a web-site filled with sober, rather than an exciting colours! Blue Promotional Items I have many promotional products offered in this darker shade of blue. A lot of (better quality) pens will usually be offered in black, as well as silver and dark blue. Notebooks too look very classy in a rich blue colour, especially when debossed, and I have produced several umbrellas with all dark blue panels, with a contrasting print on one or four panels. I can supply some great thermal bottles in this colour and everything else from powerbanks to hoodies, bags to ceramic mugs and lanyards to baseball caps. Please ask for me for what is new in the world of promotional merchandise, what I think will work for your specific campaign, and what will be an engaging and interesting to give to your potential client.  Imagine putting the extraordinary in the hands of your next client! Read More
January 06, 2023
Bologna

Best Promotional Items for 2023

Best Promotional Items  for 2023   What are the best promotional items you should be investing in for 2023?   There are so many to choose from but based on past orders and interest over 2022 I have come up with a selection of my best promotional products ready for 2023 – let me know what you think!   Best Promotional item #1. Food Thermos   A Food Thermos is an interesting take on the usual double walled bottles for drink. However it has a   wider mouth making it ideal for thicker foodstuffs like porridge, soup and stews. Perfect for the winter when you want something hot for lunch.   The food thermos comes in a wide range of colours so you’re bound to find the right colour to suit your brand. There is also ample space for an engraved logo.   This promotional product is ideal for food companies, or for people who work outside or travel on business   Best Promotional Item #2 Auto Umbrella   The auto umbrella is a perfect promotional product because it is a neat – short size to fit a briefcase, laptop bag or handbag.   It has an amazing one touch mechanism to not only open the umbrella, but also to close it and comes in a wide range of colours.   There is plenty of space for your company logo; as much printing as required may be added to the umbrella panels.   This is an ideal executive gift as it is something which is so useful for your customers and clients.     Best Promotional Item #3. QR Code Cloud Pen   This is an amazing pen that links with the digital world via the QR code printed on the clip (or pen body). Although the code is tiny, it is guaranteed to work whenever scanned, to take the user to your own landing page.   The QR code takes the user directly to your website or a call to action – ie watch a video, sign up for a newsletter or phone or email your company. Where the page may be updated 24/7 and visits to it may be tracked.   The pen itself, is a quality Prodir pen and comes in a range of styles and colours making it a great promotional item.       Best Promotional Item #4. Bic Grip Pen   The Bic Grip pen is an executive level Rollerball pen, with a great price because the barrel is plastic not metal – purchase at a price just below or just above £1 per pen.   Bic pens write beautifully and print really well, so you will be proud how your logo is represented on this writing instrument. They come in a range of colours – classic  black, greys, blues, but also vivid colours like orange, pink and bright green The author has proudly used this pen as his own ‘business card’ for many years.   As with all pens, it will have a high perceived value by all who receive it making it a useful and successful promotional item.   Best Promotional Item #5. Bamboo Products   This is more of a range than a specific product. They are very popular at the moment, as they are eco friendly and easy to source.   The range of products made out of Bamboo is amazing - recently, I have sold bamboo phone stands, magnetic bottle openers and pens. Because of their natural colour and texture, the bamboo range look really great when engraved with your logo.   Within the range, there are also tech-based products such as speakers, power banks and chargers, as well as a great range of drinkware, including ones with thermos features.   Best Promotional Items for 2023   Hopefully you have enjoyed reading about my best promotional items for 2023. Have I inspired you to invest in anything new?   Are there any products which you love which I have missed out?   If you are looking for promotional items for your business then please contact me.    Read More
December 19, 2022
Bologna

What Does the Colour Red Mean?

  “IT’S CHRISTMAAAAAS!!” Whether you like Christmas or not, be prepared to see RED everywhere at the moment (along with green and gold)! It is the obvious colour to talk about at this festive time, and whether or not Santa’s red costume really was influenced by Coca Cola, it is now fixed in our imaginations.                         Some think that the red and green of the holly berries and leaves were inspirational in pre-Christian times, to give hope in the dark days of winter, of brighter times ahead. Associations of Red Red would be a great subject in a word association test! What might come up? Well how about Danger? Stop? Passion? Blood? Love? Anger? Rubies? Revolution? Cardinals?                       Whatever you think about red, it isn’t generally for the faint hearted. Red in Every Day Life Did you know that red is the first colour a baby sees? (after black and white). A 2012 study showed that waitresses wearing red would see their tips (from male punters) increase by up to 26%. Red Sayings and Meanings. The Devil is pictured in red, and when angry, some people see the ‘red mist’ descend. A red sky at night usually presages fine weather, but you don’t want to see it the next morning! A red carpet favours the celebrated, but a red face indicates embarrassment and possible guilt if caught red-handed. And while we like red letter days, ‘being in the red’ – not so much.                  Red, whether the colour or its historic and cultural meanings, literally impinges on all aspects of our lives. The term ‘seeing red’ means being stirred emotionally, and while we can associate something that is red, with the examples shown above, the way the eye sees the wavelength means that in a real, physical sense, red appears to come closer (as blue will seem to recede in our vision). We are hard wired for red to stand out. That is probably the reason why it features in over 70% of the flags of the countries of the World.       Therefore, a bit of red in a photograph will always give it a lift (and I don’t mean the infamous ‘red eye’ caused by flash photography!) A distant red sign or a red hat or umbrella in the foreground  can easily become the focal point – so be careful how you use it. Think of the World famous companies that use red in their logos – Coca Cola, Red Bull, Nintendo, Virgin, CNN, Lego, Nintendo, Pinterest, Xerox, Levis, Heinz and Vodaphone. They all like being seen! Red and Promotional Products How can you use the colour red in your promotional marketing? First of all, since it is a primary colour there will be a huge choice, although the devil (red, again) is in the detail, and although there will be the popular reds on offer, if your logo is a more unusual red, coming up with something in the right shade will be slightly more of a challenge.                               But also, don’t forget the Chinese tradition of giving red gift envelopes, ‘hongbao’ at times of celebration. They are filled with money and represent good luck. Maybe a red gift, in the shape of a notebook, or thermal bottle, umbrella or power bank, might just carry the same excitement, which will allow it to stand out from the rest. I am always happy to give free advice about how colour can work with your marketing, whether it is bright red, or something else from the rainbow. Read More
December 08, 2022
Bologna

What Does the Colour Grey Mean

What an unusual colour, grey is. It is equally at home in the mists and fog of late autumn, when the leaves have left the trees and the skies are often leaden - as well as in the most stylish homes in the most up-market areas.           Grey and Interior Design Grey continues among the top few colours always recommended for home décor, and there are many to choose from. The current offering from Dulux includes “Chic Shadow”, “Polished Pebble”, “Urban Obsession” and “Night Jewels 3”, and as the website explains, “Grey is a beautiful colour on its own but it also works so well with every other colour because it's the ultimate neutral.”                       It truly is a tone that can make other colours pop, and there’s even ‘greige’, which is a mixture of grey and beige, which allows it to work in both ‘cool’ and ‘warm’ décor! Grey and Fashion But it isn’t just grey paint that is popular, grey clothes are too. And through the last decade, all the major clothing brands have been selling vast quantities of T shirts and other garments in this shade.                    Looking back through history, it’s easy to imagine peasants in grey clothing (the colour of undyed wool), but fast forward to the more recent times and we see all sort of men, wearing grey morning wear, especially at weddings. The grey business suit became fashionable in the 19th Century and with concrete becoming a major building component, in the industrialisation boom in the 20th Century, it sometimes has seemed that the whole World is turning grey. Naturally Grey… I studied at Brunel University where the lecture block is a marvellous example of Brutal Architecture. It looks particularly grim and an extraordinary structure at the best of times, but when it is raining, and the grey sky complements the wet concrete…well you can see why it was chosen as a location in ‘A Clockwork Orange’! In the natural world, many animals, birds and fish are the colour grey, from the tiniest mouse, to a large elephant, and a huge whale, which is testament to how good a camouflage colour grey is. Grey Promotional Products So, what’s your view of this complex colour? Apparently, in Europe and America, only 1% of people choose grey as their favourite, but 13% say it is their least favourite colour. But that doesn’t seem to be borne out by how the colour dominates our lives. How can the colour grey work for you in promotional merchandise? As discussed earlier, it can be a wonderful contrast to your house colour, whatever it is. A grey pen barrel with a bright yellow or red clip could look very smart. A Bic Grip Roller is offered in a range of colours, including a light and dark grey, and these colours, as well as dark blue, black and white tend to go down well with  professions like accountants and solicitors etc, which most of the time, tend to choose those ‘sober’ colours - that’s just the way it is.                                        Of course, many better quality gifts tend to be produced in metal, which of course is going to give a silvery-grey appearance (unless you can afford gold!). A metal pen, a metal drinks bottle, or techno product such as Bluetooth speakers or a powerbank, can be very desirable gifts to give, with them having a high-received value. Finally, when clients choose corporate clothing, grey is extremely popular, because not only will it contrast well with the embroidered or printed logo, but it also avoids, like other darker garments, them looking grubby, especially in heavy-duty environment. Call me today if you feel you need some grey in your life and your company promotions!                   (Other colours are available.) Read More
November 17, 2022
Bologna

Company Branded Winter Products

It is that time of year where the nights draw in, the mornings are darker and there is a chill in the air.   Although we are having an unusually mild winter currently, these are still staple products which make great promotional gifts for your customers, clients and employees.   Company Branded Ice Scrapers   These are savvy promotional items to give away, because the person who receives it from you will leave it their car, and then forget about it. Until sometime over the winter or early spring, they will wake up to a frosty  morning and will remember that very useful tool you gave them.   By using the large ‘billboard’ style advertising space you can ensure they will remember, and think highly of you for getting them out of this wintery situation!   There are many shapes and sizes I can offer, and they also come in a range of colours – so please ask me for my suggestions as to which might work best for you.   Company Branded Thermos Bottles   Who doesn’t love a thermos bottle that will keep a drink hit for several hours – especially at this time of year. A company branded thermos bottle is at the premium end of promotional product ideas, but any of the options will have both a high-perceived value, as well as a real one.   I recently wrote a blog on our Top 5 Best Metal Water Bottles. Many of these are suitable for either hot or cold beverages and can make a great promotional gift.   A new product I am offering is a company branded food thermos, which, with its wider neck, allows the user to eat for one pot meals or thicker soup when out and about. This product also comes in a wide range of colours, and when engraved with your logo, would be a brilliant gift to give away.     Company Branded Umbrellas   As I write, the summer drought is becoming a distant memory and the skies have now opened. What better promotional product is there, than an umbrella to help clients remember you when it is wet and horrible out there?!    Umbrellas come in small and large sizes, from the small, telescopic handbag or briefcase option, up to the impressive golf style. They may also other features, such as automatic opening, and being storm-proof.   But whichever style you go for, don’t forget that when in use, the umbrella becomes a walking billboard for your logo and message. Whether it is designed in the classic way of white panels alternating with a coloured one, or the umbrella is made up panels all one colour, it will do a great job in protecting the user, while also being a stunning advert, for you.   Find out more about the benefits of investing in company branded umbrellas by reading last months blog; The Season for Company Branded Umbrellas   Company Branded Winter Products   The above is just a small selection of my most popular winter promotional products. There is a section on my website called Darker Nights where you will find the LED beanie and other items. You can also visit the Reflective section for items which can be used for safety during the darker afternoons/evenings. And lastly the Outdoors and Umbrellas where you will find various umbrellas and ponchos which may be of interest.   If you have any questions on any of my products please contact me. I’d be happy to talk you through various options for you and your business. Read More
November 17, 2022
Bologna

What does the Colour Orange Mean?

This month, in our Colours in Marketing series we are focusing on the colour orange. Orange is a very warm colour and will evoke interesting reactions from all who experience seeing it. Maybe it is the colour of childhood sunny holidays, on the beach with ice creams and sandcastles. For others it will bring distant memories of Christmas fruits, which are now available throughout the year, or of harvest festivals, and burgeoning baskets of fruit and vegetables.           As we are now in autumn, and the leaves are turning to beautiful tones of amber as well as yellows and reds, if there is one word that encapsulates this season, it is orange.   The History of Orange… But there are many other aspects of orange, whether they be historical, sporting, advertising, or even controversial.   William of Orange, became King of England, Scotland and Ireland in the Glorious Revolution of 1688, and he reinforced the ascendancy of Protestantism across his realm, especially after the Battle of the Boyne, when the Jacobite and Catholic forces of James II were defeated. The Orange Order in Northern Ireland celebrates this, overtly and colourfully each year.                                          On the other hand, the Jacobite toast to the ‘Little gentleman in the black velvet waistcoat’, refers to King William III being thrown from his horse which stumbled on a mole’s burrow, and dying from his subsequent pneumonia!   Orange and Sport Orange in sport? Well there is term used in The Netherlands – “Oranjegekte” meaning Orange Craze, for the phenomenon when at times of national sporting enterprise, the Dutch cover themselves from head to foot in orange baseball caps, T shirts, and trainers, and even decorate their houses and cars. Fortunately for them, their football team has had great exponents, such as Johan Cruyff, and they have had lots of reasons to dress up!                                                                     Who can not know about the ubiquitous ‘half-time oranges’, used in amateur football matches of all ages, to reinvigorate flagging players? However even this bastion of sporting tradition is threatened due to fears of tooth decay in children.   Orange in Marketing and Advertising Perhaps the most surreal use of the colour orange in advertising will need to be researched on  YouTube by younger readers. Check out ‘You know when you’ve been Tangoed’, and be amazed at the scenario where someone drinks from a can of orange Tango and is then slapped on both cheeks, by a half naked bald man, totally covered in orange dye. I think the idea behind this advert is to show how refreshing the soft drink is – it is like being smacked on the face!                               It is interesting to note that after a child was injured in a playground re-enactment of the scene, the advert was pulled, to be replaced by a less violent iteration.   A less dramatic, but possibly much more impressive advertising campaign included the now famous line ‘The future is bright, the future is Orange’. The Orange mobile phone company no longer exists, but the phrase in this 1994 advert somehow caught the mood of how a simple piece of technology was about to evolve into something that would dominate our lives in way that few could foresee at the time.   So how can you use this colour in your own company promotion? Orange may be the flagship colour of you branding, across signage, leaflets, corporate clothing, even down to the humble letterhead.   What AG Products can Offer…                                                                                                             I offer products in the whole rainbow of colours, including orange, and there will be quite a few different hues with each one. In the case of umbrellas, for example, there are many standard material colours for the panels of the brolly, and five options would be considered as variations of orange. I can offer many different pens, bottles, notebooks etc, all of which would have something close to your house colour. But what happens when there isn’t a good match? What happens if you really must have the exact Pantone colour for your branded merchandise? Well there are two ways forward, the first being for clients who have the budget for Pantone matched umbrella panels, or pen barrel colours. The price will be a fair bit higher, but also the minimum quantity may be too high for most.             The second way is in my opinion, a simpler and cost-effective solution. It is easier to start off with a product which is as neutral in colour as possible – and then to print the correct colour. In this way, if there simply isn’t a water bottle of the correct orange (or green, or blue or mauve etc), then an all white bottle, printed the correct colour, might work.                                              There are often ways to work around a problem!   So, if you want to spread some happiness and joy with the colour orange in your promotions, please take advantage of the vast number of options I can offer. Why not take advantage of my experience of what will be the best use of your marketing budget.   Contact me today on 01295 259608 or sales@agproducts.co.uk to discuss your requirements. I look forward to hearing from you.   Read More
October 20, 2022
Bologna

The season for Company Branded Umbrellas

Did you know that on average in the UK, we see around 149 days of rainfall in a year? This is where a rainy day is classified as when more than one millimetre of rain falls within a day. It’s safe to say that an umbrella is a staple item in many, if not all households as well as businesses. Because September to January are the wettest months of the year within the UK, now is a great time to invest in a company branded umbrella. Why Choose Company Branded Umbrellas? There are so many different company branded products to choose from – so why should you invest in umbrellas? One of the great things about umbrellas is that they are long lasting products, they are not consumed like sweets, they don’t run out like a pen they don’t get constantly shoved into pockets like a key chain. They are generally well looked after, giving them a long life and planting the seed of you brand into people’s minds sometimes years into the future. Because of the size of an umbrella and the manner in which they are used, they are a source of constant advertising. Your brand can be seen walking down the street, or in a crowd and certain events, corporate functions and sporting events. This offers huge exposure as what is printed on them will be seen by hundreds. Who do I Give my Company Branded Umbrellas to?  A company branded umbrella could even be used as an alternative to a business card. Business cards get stored in wallets and eventually thrown away, whereas an umbrella is something they really need which will be used again and again. No other item has such a mass outreach. Company branded umbrellas also make great gifts for your employees. Again, it’s something that they could really benefit from and use, plus, it means even more exposure for your brand. Company Branded Umbrellas from AG Products At AG products there are 3 main types of company branded umbrella available. All of these have a large print areas. With print sizes in excess of 300mm there’s no chance of missing your brand. They also all have a range of colours available. The 4 main categories are Automatic opening – these open quickly and easily with a press of a button. The Budget range – these are a lower price but not still function well and keep you dry Crook handles – these have a traditional look and feel with the crook handle and round canopy Small Umbrellas – these fold down, to fit into a briefcase or handbag. Some are manual opening but auto opening is also available See the full range of umbrellas and outdoor products here. Autumn Months In Autumn and through into winter, the UK sees on average; ·       September 10 days of rain with a total of 70 millimetres ·       October 13 days of rain with a total of 92 millimetres ·       November 13 days of rain with a total of 88 millimetres ·       December 13 days of rain with a total of 87 millimetres  So there is no better time for an umbrella. If you’re considering investing in company-branded umbrellas this autumn/winter, I’d love to hear from you. Please contact me today.   Read More
October 10, 2022
Bologna

What Does The Colour Green Mean?

In the second instalment of 'Colour in Marketing' we're talking about the colour Green, what does it mean? And how can it work for your brand? What does the colour green mean? Who doesn't like the colour green?! It's synonymous with the natural world and lovely things like trees, plants, and grass – so it is often seen as the colour of new life and re-birth. Access and exposure to nature have been shown in studies to increase well-being and life expectancy. When aren't we looking for green shoots of recovery, a term usually used after an economic downturn but also relevant to our gardens and woodlands, and particularly poignant, as I write, in this time of drought. Green in Ancient History and Religion The Green Man seems to have evolved from the ancient fertility gods such as Dionysus and Bacchus and was adopted by the early Christian church as a symbol of regeneration. Even the Latin word for green – 'viridis' is connected to a larger group of words, many of them meaning growth and health. Green was the favourite colour of the Prophet Muhammad, and much of paradise for Muslims is symbolised by the colour. Indeed the flags of many predominantly Moslem countries include a large splash of green. The Negative Connotations of The Colour Green The darker side of the colour is a counterpoint to these positives. Shakespeare referred to the 'green-eyed monster' and the term 'green with envy' is often used, whether relating to your neighbour's new car or looking at the shade of grass of their lawn. Yes, green often is used when jealousy is described.     A new teacher, or young footballer on being promoted to the first team, might be called a bit 'green', and not in a flattering way. On the other hand, salad days, as in 'They were my salad days, when I was green in judgement' (also thanks to Shakespeare), but perhaps a more positive spin on youthfulness. I suppose every colour has its yings and yangs, and green is no different. The Future of Green… But there is now another side to green, which has perhaps grabbed the front seat when thinking about this colour in recent times. The environment and all things eco are referred to as green (although green isn't always the colour in question!) Whether we support the Green Party, question the use of single-use plastic, or are on the lookout for 'green washing' (where misleading claims are made about how environmentally sound a company's products are) – we are being 'green'. All over the media now, in adverts, news items, storylines in soaps, and significant national moments, we are encouraged to be green and do our bit to save the planet. It can only be a good thing (in the writer's opinion) that we are continually reminded to change our habits, to put on a jumper rather than turn up the thermostat, and to recycle, up-cycle, or just… cycle. Green Promotional Products In my industry, which supplies promotional merchandise, there hasn't always been the drive to sell eco-friendly items. When they did appear in catalogues and on websites a few years ago, it was a couple of pages of the products, all more expensive than the 'regular' items, and was all a bit niche and marginalised. But now they are back and are mainstream, and the equivalent of the restaurant's goat's cheese with cherry tomato vegetarian offering has been replaced by a massive amount of choice. As mentioned above, 'green' products aren't necessarily green in colour – the brown of the recycled card works too. There are many great eco ideas, from stationery to water bottles, from bags to pens, and across the range of technological offerings. Even workwear ideas have environmental credentials, and with that in mind, the 'credentials' of all the green products I supply can all be supported by documentation.                                       If you are looking to use green promotional merchandise, for whatever reason, I have some great ideas to tell you about… Read More
October 10, 2022
Bologna

What Does the Colour Yellow Mean?

In the first instalment of 'Colour in Marketing' we’re talking about the colour Yellow, what does it mean? And how can it work for your brand? Yellow and the Sunshine I read recently that the further away from the Equator we live, the more likely we are to associate the colour yellow with happiness. Research from the Journal of Educational Psychology found that in Egypt (with almost 3,500 hours of sunshine a year) less than 6% of people considered yellow to represent joy. On the other hand, in Finland, where they experience dark winters, almost 9 out of 10 did.           Then there’s the ubiquitous yellow smiley face, adorning badges and stickers since the 1950s. For many, yellow indicates a sunny disposition, summer and lots of fun. Yellow and Attention   Yellow is also great for attracting attention – who hasn’t seen for themselves, or in movies, or photos, the yellow taxis in NYC or American school buses. Hi-viz safety wear is usually this colour, for this reason, and yellow, when seen in nature and wildlife, says ‘Here I am – look at ME!’ Other Meanings of Yellow   On the other hand, according to estate agents, yellow isn’t the best colour of your front door, if you’re trying to sell your house. And it’s also the colour of cowardice, and there’s the infamous ‘Yellow Book’ that Oscar Wilde carried in 1895, when arrested (which led him to be found guilty of gross indecency). So, Is Yellow a Good Colour for Promotional Products? Yellow, it’s a divisive colour, with lots of connotations, but it is a widely and much sought after colour for promotional merchandise. It is a colour I personally like, especially if it is a strong hue, and has been a theme of many of my photographs over recent years, including of the famous Lisbon trams.   A note book, or pen in bright yellow will, in my opinion, portray energy and positivity, It will be visually distinctive, and as long as it is also a quality product, it may well go a long way in allowing it to rise above all the other merchandise given to your client, or collected by them at an exhibition.   Imagine giving away some printed umbrellas with all yellow panels, or yellow and white alternate ones. They would be seen from a long way away. How about having your staff wear brightly coloured (but still smart) polo shirts or jackets? In yellow they would stand out from the crowd, ready to help your clients. Yellow – Final Thoughts… Whatever reason for choosing yellow, either for the product colour, or the logo itself, bear in mind how the colour is going to work when printed. Complementary colours include blue and violet – think of the IKEA logo, but then red also makes a bold statement, which is probably why the combination was chosen by DHL, Shell and Lays. But perhaps the classic, and most bold colour combination is yellow with black. Exponents of this coming-together includes household names such as Nikon, Hertz, CAT, and National Geographic. Black on yellow really says ‘I’ve arrived!’.   Whichever colour you choose for the products for your next marketing campaign, I will be able to come up with an exciting range for you to consider. I will appreciate the chance to discuss your plans with you, to see how I may help. Read More
October 10, 2022
Bologna

Best Metal Water Bottles; Our Top 5 Favourites

With the rising pressure on being more environmentally friendly, along with the upswing in our health conscious nature to ‘drink more water’, reusable water bottles have become more popular than ever.   You don’t have to go far before you see one sticking out of someone’s bag or someone drinking from one when out and about. Perhaps you have one you use regularly?   Why Choose a Metal Water Bottle?   Metal water bottles are a popular choice as they work well for either hot drinks or cold drinks. They are also more durable than plastic water bottles and don’t have the BPA issue that some plastic options may possess.   Custom Branded Metal Water Bottles   All of my water bottles are ready to be custom branded with your logo and come in various colours.   Metal Water Bottles can make a great free gift for your employees or something to hand out to your customers during visits. They are also becoming a more popular option for free gifts during exhibitions – as these seem to be back in full force now. It’s always nice to give people something on trend, that you know they will have a use for.   Depending on which option you choose, your logo will have to fit in a certain area, although most of the options I have selected as our best metal water bottles have an area of 170mm x 100ml.   Best Metal Water Bottles – our Top 5   I have a large range of metal water bottles in the portfolio on my website. I’ve selected our top 5 favourite and most popular selections below.     1.     The Cherub Bottle   At a glance: ·       800ml ·       Single walled aluminium ·       Fold out sipper and straw ·       170mm x 100ml branding area   The Cherub bottle is a single walled bottle, making it a great choice for a simple water bottle. It is constructed of aluminium, with a PP & PS plastic lid and is BPA & PVC free.   This water bottle has a large fold-out sipper and straw, this makes it perfect for anything on-the-go. It also has a stylish black carabiner and a generous capacity of 800ml- great for day trips or anything outdoors, clipping onto bags, backpacks or even a buggy.   From a customisation point of view, it has a large branding area of 170mm x 100mm and comes in a good range of colours. Take a look at this product page here     2.     The Pollock Bottle   At a glance: ·       Either 550ml, 750ml or 1litre ·       Single walled aluminium ·       Screw top lid ·       170mm x 100mm capacity   The Pollock Bottle is another great choice for a simple water bottle. It is constructed of aluminium with a PP screw on plastic lid and is BPA and PVC free.   This water bottle has a and carabiner which makes it suitable for attaching to bags and backpacks which is great for anything outdoors. There are three different sized capacity of 550ml, 750ml and a massive 1 litre.   For branding and customisation, the Pollock bottle has a branding area of 170mm x 100mm and comes a nice range of 11 colours. Take a look at the Pollock product page here.     3.     The Ashford Plus Bottle   At a glance ·       500ml ·       Stainless steel ·       Screw lid ·       Branding area 170mm x 100mm   The Ashford Plus metal water bottle is a classic shaped water bottle. It is made of stainless steel with a plastic lid and is BPA and PVC free.   Being constructed of  stainless steel means it is perfect for keeping hot drinks hot and cold drinks refreshing. This makes it well suited to a variety of uses and great for out and about.   For customisation on the Ashford Plus bottle; there is a large branding area of 170mm x 100mm and it has 9 colour options. However, as this is available from several sources, I can usually find the exact colour for you. For pricing and technical details view this product in the portfolio.     4.     The Tilba Bottle   At a glance: ·       550ml ·       Stainless steel ·       Suitable for hot or cold drinks ·       170mm x 100mm branding area   The Tilba metal water bottle is another option suitable for either hot or cold drinks. It’s another double walled stainless steel construction with PP plastic inner lid and has a 550ml capacity.   The Tilba is one of the more stylish metal water bottle designs. It has with straight sides and a matching coloured lid.   For custom branding, the Tilba has a 170mm x 100mm branding area. It is available in matte finish, and in four smart colours: black, blue, gun metal and white. See the Tilba product page here     5.     The Mondrian Bottle   At a glance ·       500ml ·       Stainless steel ·       Suitable for hot and cold drinks ·       170mm x 20mm branding area   The Mondrian metal water bottle is another option which has the classic metal water bottle shape. It is constructed of stainless steel and is double walled making it a great choice for either hot or cold drinks. It has a screw on cap and a capacity of 500ml.   The Mondrian has a unique indented pattern on the lower half of the bottle, this is to aid grip but also makes it look very stylish.   The branding area on this metal water bottle is 170mm x 20mm which is smaller than the other options mentioned although still plenty big enough for a logo. It is available in three colours: black, gun metal and silver. See the product page here.   Metal Water Bottles from AG Products   Are you looking for a customisable metal water bottle for your brand? I’d love to hear from you – contact me today.   Above is just a small selection of what is available  - as well as metal water bottles, there is also a range of different vessels and accessories. See the full drinkware range here. Read More
September 01, 2022

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