Festival season is just beginning, and with a busy season ahead, you may be wondering how to get your festival giveaways noticed.
Depending on the type of festival you're going to, there may be a lot of other businesses or charities with truckloads of giveaways, just like you! It's important to stand out from the crowd – the whole reason for promotional giveaways is to get more business in the long run.
So, how can we maximise our festival giveaways and make sure they get noticed?
1. Be Useful
This has to be the best way to get your festival giveaways noticed; make sure they are useful. Something that festival goers will use at the festival and afterwards. Some of the best items for this can be weather related products: sun hats, sunglasses, ponchos or umbrellas. Water bottles are another great option – especially in hot weather.
You could also consider items you may have forgotten to pack when you were at a festival. Sun cream, toothbrushes, etc – these will always go down well and be memorable for those who found themselves in need of something you were able to offer.
2. Be Unique
Try to think out of the box and provide items that other stalls may not have thought of. Beach balls are great for festivals and should be thought about more. These are great options for family-friendly festivals to keep the children entertained (not to mention the number of festivalgoers who will see your brand as children play with the ball!).
Portable chargers are another option some brands may shy away from due to the price, but these will surely be a winner at festivals. These could work as an exclusive gift if the festival goers complete an action, such as signing up to donate/join/be a part of your brand and what you stand for.
3. Incorporate Your Brand
Make sure you incorporate your brand in all your festival giveaways. The best way to do this is by ensuring your logo is visible and in good size. You can also incorporate your brand through colour for many of the products in my portfolio. So, if you have an item in mind and are looking for the best way to brand it, then contact me today.
4. Social Media Promotion
Get the festivalgoers excited about your giveaways by sharing them on social media before the event. This is a great way to drum up some extra publicity and get people talking about your brand in the lead-up to the event. You could even do an exclusive social media promotion; if festivalgoers share one of your posts, they could get an upgraded giveaway. This is a great way to get people to your stall and make your brand more visible online.
5. Collaborate
Look for opportunities to collaborate with your festival giveaways. This could be with the main sponsors of the event, other organisations that are attending or influencers. Collaborations are a great way to reach new and broader audiences. If you're considering this, contact me today to discuss which products work best.
When selecting your festival giveaways, it's important to consider what will get your brand noticed. Standard items such as pens and mugs may be great for business but aren't the best for festivals. Think outside the box and provide items that festivalgoers will find really useful.
If you've got a festival spot booked this year with your brand and are looking for giveaways that will get noticed, then give me a call. Together, we will find the perfect product for your brand and festival.
