This year, we are focusing on Letterbox Marketing. These promotional items can be posted to your clients – they fit through the letterbox.
This month, we have stepped away from the typical pens, notebooks, etc. and gone for something which is still a fairly new option: Socks.
Socks are gradually becoming a mainstream promotional item, and it's always great to keep people on their toes (pun intended) and encouraging them to try new things!
Branded socks make great promotional items for several reasons:
Novelty - As explained, socks are unusual promotional items to receive. Not many companies will be giving away socks! This means you will be remembered. It's also something that people will speak about, creating more brand awareness for you!
Practical - Everyone needs socks; they're used daily, making them a useful gift that recipients will likely keep and use.
Branding Opportunities - The socks in my portfolio provide ample space for branding, including logos, slogans, and custom designs, making it easier to convey brand identity. Some are also available in different colours to suit your brand.
Unique - I can guarantee that your recipients will have received far fewer branded socks than pens, mugs, notebooks, coasters, etc. Branded socks can leave a lasting impression due to their unique and fun nature, making the brand memorable.
Perceived Value - Despite their low production cost, high-quality socks have a high perceived value, making them a desirable gift.
Long-Lasting - Unlike other promotional items that are quickly discarded, good socks can last a long time, providing ongoing exposure for the brand.
Social Media Shareability - Depending on your brand and audience, you may find that your socks wind up on social media posts. Unique and eye-catching branded items are often shared on social media, which increases your brand exposure. You could also use this to your advantage by creating a social media campaign with a hashtag for recipients to share your socks.
Branded socks can make great giveaway items – especially for letterbox marketing campaigns.
Take a look at all of my branded sock options here. There are several different options, all with spaces for logos and some with alternative colour options.
So, we've established that branded socks are an excellent promotional item, but how can you incorporate this into your campaign strategy? How can you make sending socks make sense for your company?
Holiday and Seasonal Giveaways - Socks can be a great Christmas giveaway, as many people receive them from family and friends. There are Christmas designs available.
Sports and Fitness Campaign - Depending on what your business offers, you may want to combine your letterbox marketing plan with a sporting and fitness event. You could also incorporate external celebrations such as the Olympics or National Fitness Day to keep your branded socks relevant.
Eco-Friendly Campaigns - Socks are designed to be worn again and again, unlike plastic single-use items. You could incorporate socks along with other gifts to create an eco-friendly welcome pack for new clients. Many socks are available which are made in a sustainable way and with recycled materials.
Fundraising or Charity Events - We've all heard of charity t-shirts, but why not take it one step further with some branded socks? You can post a pair of socks to each of your volunteers or even those who have signed up to attend the event—the possibilities are endless.
Colleges / Universities - welcoming your new students? Why not include some branded socks in the welcome pack? Make yourself stand out and treat your soon-to-be students; you may be surprised to see how many rock up with their new socks on their first day.
Contact me today for more information on company-branded socks or to discuss options and examples.
