Live rent-free on your client's desk!
This month's Letterbox marketing focus is coasters and mouse mats. These two products are ideal for posting out as they're flat and able to fit into readily available envelopes.
They are also a great way to keep your brand visible and in your client's line of site.
Coasters make fantastic promotional merchandise for several reasons:
1. They're Practical - Coasters are practical, and everyone uses them! Your clients will likely use them regularly on their desks for their drinks. This means your brand and message will have consistent exposure.
2. Constant Visibility - whether they are placed on desks, tables, or countertops, coasters are constantly visible. This visibility increases the likelihood of your brand being noticed by your client and others in their vicinity.
3. Customisable - Coasters offer ample space for branding and messaging. You can print your company logo, slogan, or any message you want to convey. They could also be printed with your QR code, an instant gateway to digital marketing.
4. Options - Coasters come in various materials such as ceramic, glass, cork, cardboard, plastic, or even stone. You can choose materials that align with your brand image or the preferences of your target audience.
5. Cost-effective - Coasters are relatively inexpensive to produce, especially when ordered in bulk. This makes them a cost-effective option for promotional merchandise, allowing you to reach a broad audience without breaking the bank.
5. Long Life Span - Unlike some other promotional items that may be used once and forgotten, coasters are durable and have a longer lifespan. They can continue to promote your brand for months or even years after being distributed.
Coasters are a great option for promotional merchandise, especially if you are looking for something to send to your clients through the post. Consider how you want your brand to be portrayed and choose materials and messaging to reflect this.
Mouse mats are another popular choice for promotional merchandise and are perfect for a letterbox marketing campaign. Here's why they can be effective:
1. Daily Use – It's likely that your clients will use computers daily, whether at work or at home. A mouse mat is a practical accessory that they can use daily should they want to.
2. High Visibility and Exposure - Mouse mats are placed directly in front of computer users, providing a top-quality location for your brand logo, message, or design.
3. Customisable - Like coasters, mouse mats offer ample space for branding, logo and messaging. You can print your company logo, contact information, a slogan, or any other branding elements you want to include. Like coasters, mouse mats are also a great way for the user to access your website through a printed QR code.
4. Longevity - With promotional items, it's all about getting the most exposure without breaking the bank. Mouse mats are a great option as they are durable, meaning they get used time and time again without wearing out. It's unlikely that your client will have to replace their mouse mat after a short time, so you stay on their desk longer.
5. Variety of Options - Mouse mats come in various materials, including cloth, rubber, plastic, and even eco-friendly options; choosing the right material can help promote your brand message further. They also come in different shapes, sizes, and thicknesses for further customisation.
6. Affordability – Like coasters, mouse mats are relatively inexpensive to produce, especially when ordered in bulk. This affordability makes them a cost-effective option for promotional merchandise, allowing you to reach a large audience without exceeding your budget.
There are several reasons why you may choose to use mouse mats as your promotional item for 2024 and beyond. Computers aren't going anywhere, so they will always be of use.
Coasters and Mouse Mats from AG Promotional Products
Coasters and mouse mats are both popular products amongst my clients, and there are so many options.
If you're considering either coasters or mouse mats, then why not give me a call? We can discuss what brand messaging and reputation you want to portray and how we can work together to help you achieve your goal.
