Is your company showcasing at any exhibition this year? Are you looking for promotional giveaway ideas? I’ve been working with promotional products for many years; in this blog, I’ll discuss the best promotional giveaway ideas for exhibitions and why.
Why Are Promotional Giveaways Important for Exhibitions?
If you’ve ever attended an exhibition of any kind, you’ll have seen promotional items on stands being given to attendees and prospective clients. You’ll also have noticed that exhibitions are hectic places, with many exhibitors in a grand hall and even more attendees. It would be easy for your business to slip the memory of even the most engaged visitor to your stand once they arrive home after the hustle and bustle.
Promotional giveaways contain your business logo and are often something the receiver will find helpful when they leave the exhibition. This helps them to remember you and your business in the days following your interaction at the exhibition.
Promotional Giveaway Ideas for Exhibitions
For exhibitions, there are a few characteristics you will want your products to have. You’ll want them to be small enough for the receiver to carry on their person. They will need to be branded so that you can be remembered. It’s a good idea for them to be helpful to the receiver (such as a pen or sticky pad that they could use when back in their office). Finally, you want them to be inexpensive, as you may want to give away a fair few of them depending on the size of the exhibition.
Here are my top 10 promotional giveaway ideas for exhibitions:
- Pens – When it comes to promotional items, pens are still one of the most popular options, and that’s because they offer great branding opportunities; they’re small, can be low-cost, and everyone uses them. People are always more likely to accept a gift if it is something they will use.
- Stress balls – stress balls offer a great branding opportunity with spaces for logos and custom colours and styles.
- Confectionery – for those with a sweet tooth, there are various options for confectionery. These can be a great sugar hit during a long day walking between stands. The branding opportunity mainly comes from the packaging – you can add your logo and sometimes choose a custom colour depending on your selected item.
- Sticky notes – sticky notes are great because people use them in the office for memos and markers. You can include your logo on each page so your brand will always be present.
- Tote bags – depending on the type of exhibition you are featuring at, a tote bag might make a great promotional giveaway. Somewhere, like a job or university fair, the visitors might collect multiple pieces of printed materials and require a bag to put them in. Seeing numerous visitors sporting a tote bag with your logo is an excellent feeling whilst still at the exhibition.
- Pencil or crayon sets – if your target market is children or families, this one is for you! A small box of pencils or crayons is a great way to engage the children and keep them entertained. They also contain your logo so their caregivers will know who to thank.
- Notebooks/pads – notebooks come in all shapes and sizes, so you’re bound to find one that suits you and your business. Some options offer a logo on the cover, while others provide one on every page. You can contact me to discuss the options, and I can help you find the perfect one for your business.
- Lens cloth cleaner – another perfect, small gift you can give visitors to your stand. Lens cloth cleaners are excellent; they have the space for a logo and will be used multiple times by the receiver.
- Hand sanitiser – hand sanitisers were a popular promotional giveaway even before 2020. They’re small, brandable and handy for anyone who receives them.
- Coasters – coasters are an excellent option for an exhibition giveaway. They are small, easy to transport and brandable. They also have room for QR codes so users can easily access your website.
Promotional Giveaway Ideas from AG Promotional Products
I’ve been working on promotional items for many years now; I can help source any product you may want to use as a promotional item. If you have any questions or would like ideas about what to use as your promotional giveaways, call me.
